Singapore earns distinction of being Best Country Brand
for Shopping
Singapore has earned the distinction of being the Best Country
Brand for Shopping.
It’s also ranked as Best Country Brand - Easiest to Do Business
in.
It was edged out by the United States to take second spot in the
Ideal for Business category, and third spot in the categories of
Ideal for
Business and Best Country Brand for Conferences.
It was among the top five in three other categories.
Overall, the Republic jumped 11 rungs in the latest FutureBrand
Country Brand Index to number 13.
CEO of FutureBrand Singapore, Tim Riches said Singapore is one of
the star performers in the Country Brand Index, recording one of
the biggest increases in ranking of any country.
He said the results show the impact of Singapore’s long term and
relatively well integrated efforts in building the country brand
from a strong business base, adding on key components of a
compelling lifestyle image.
The United States has unseated Australia, which held the top spot
for the past three years.
FutureBrand explained it to the Obama effect.
It said the President's starpower has made the United States the
place most people want to visit and do business with.
Australia came in third this year with Canada rising to second
place.
New Zealand and France rounded up the top five country brands in
this year's index that included 102 countries.
The Country Brand Index is a comprehensive study of about 3,000
international business and leisure travelers from nine
countries.
It examines how countries are branded and ranked, and identifies
emerging global trends in the world’s fastest growing economic
sector - travel and tourism.
--938Live
