Hi, here’s an article talking about new technology applied to
retail industry. It seems will be a trend of using smart technology
which can bring a huge change to us. And I think the main point is
that the smart touch technology will enhance engagement with our
customers! Here goes the article.
Source: http://www.theguardian.com/media-network-partner-zone-ebay/technology-retail-industry
eBay recently commissioned Conlumino to explore what
the future of shopping might look like over the next two years. All
of the areas we have explored are rooted in the here and now: they
are things retailers are looking at or, in some cases, are already
employing.
These are interactive television, in-store
technologies, augmented reality, image recognition, and smart
devices. ( Here’s the case study which share a same
view point of this article )
Just looking at these five new technologies as
driving change in the way we shop, collectively these will be
contributing around £2.4bn worth of sales to retail by the end of
2013. Perhaps even more significant is the total influence that new
technologies will exert. Last year, we estimated that they
contributed influenced retail sales worth £0.3bn; by the end of
2014 they will influence sales worth £9.1bn, some 2.7% of
retail.
In the future what will matter more is an
understanding all of the various ways in which a consumer engages
with a retailer – basically the points at which a consumer
'touches' the retail brand. Some of these touch points may be
direct sales channels, others will play a supportive role, but all
will form part of a wider ecosystem which ultimately drives the top
line.
How do you feel about this article?