LONDON, Feb. 23, 2012 /PRNewswire-Asia/ --
New section will explore latest trends from the world of Science,
Technology and Health
BBC.com today unveiled the latest of its new sections - Future - to
offer audiences outside the UK a host of universal topics focused
on future trends in the worlds of science, technology, environment
and health. The new pages will be rooted in robust research to
ensure they are informative yet entertaining and complement the
technology, science, environment and health news pages already
available on the site.
(Photo: http://www.newscom.com/cgi-bin/prnh/20120222/511284
)
At launch, Future will comprise of 12 columns, specially
commissioned features from leading writers in science and
technology including: Ed Yong, Phil Ball and Sharon Weinberger,
video content from Click, BBC World News's guide to the latest
gadgets and goings on from the world of technology, 60 second audio
bites and beautifully created Infographics. The columns will
consist of two to three stories and explore an array of practical
questions including: 'Why do we＃ recognize names and not faces',
medical myths such as 'Should you ever wake someone who's
sleepwalking' and 'Will We Ever＃decode dreams'.
Other columns will explore how we can live with and through
technology changes, how we can intelligently design our planet to
ensure its survival, current plans for the exploration of space and
transport of the future. The features will delve even further into
a number of current and topical debates such as seeking to uncover
whether social media can predict the future, and revealing the work
that is underway to ensure we can feed the world's current
population of seven billion. There will also be look into hospitals
of the future, where scientist and designers work together in a bid
to cut the spread of disease.
Overseas visitors to Future will be able to continue their journey
and conversation with others via Twitter
https://twitter.com/bbc_future and Facebook
http://www.facebook.com/BBCFuture where fans will be asked to share
their thoughts on the articles.
Chris Davies, acting MD of BBC.com said: "BBC Future is an exciting
new addition to BBC.com, offering a new and in depth take on a
diverse array of current topics from health to matters of the
Universe. Like its sister site - BBC Travel - we hope this bespoke
new section will offer users outside the UK with a thirst for
science, technology, health and environment a more informative and
entertaining experience."
Jonathan Fildes, Features editor for Future added: "Our readers
have been telling us that they want more science, technology and
health on bbc.com, so we've worked hard to deliver this. Every
story aims to combine the cutting edge with an understanding of how
these advances affect our lives. And we've recruited some of the
best science writers in the world to help tell those stories. So -
whether you want to know what kind of car you will be driving 10
years from now, how your food will be produced in the future or how
scientists are beginning to unpick the complexities of your brain -
I hope readers agree there is something here for everyone and that
they will enjoy exploring the site as much as I've enjoyed putting
it together."
This latest addition to BBC.com has been created as part of the
BBC's commercial website for audiences out the UK, and is part of
the sites ongoing strategy to offer a more relevant and personal
experience for international users. It follows the 2010 launch of a
bespoke Travel section and a number of refreshes most recently to
the Sports page and homepages across Asia-Pacific. At launch Future
will be supported by commercial partner LEXUS in America.
For more details on Future, please visit the site at:
http://www.bbc.com/future or read more from acting MD, Chris Davies
at: http://wp.me/p1k1eH-ek
NOTES TO EDITORS
BBC.com was launched in November 2007 offering users outside of the
UK an international version of the BBC's online site, supported by
advertising. It is currently attracting around 58 million* unique
users per month generating revenues to reinvest in BBC content and
services.* Source: Omniture April-September 2011 monthly average.
This is 17% up YoY, with page views up 33%. BBC.com is an English
language site.
SOURCE﹛BBC Worldwide Limited