Experian Marketing Services' CheetahMail earns top ratings in
customer service, global footprint, market presence, management
team, executive vision, mobile, social and more
-- Experian(R) CheetahMail(R), the leading global technology
services provider of integrated email, social, mobile and display
marketing, today announced that Forrester Research deemed it among
the leaders in the January 2012 report, "The Forrester Wave(TM):
Email Marketing Vendors, Q1 2012," most notably recognizing
CheetahMail's customer satisfaction scores and rave client
reviews
As reported by Forrester, "We count on high services and customer
satisfaction scores from Experian CheetahMail and it did not
disappoint. Its large support teams -- which are staffed and
operated independently of the larger Experian organisation -- win
customer kudos particularly for their availability, operational
expertise, collaboration and practical, proactive advice. Retailers
love this firm because of its experience managing promotional
emails although it suits any marketer who needs some extra hands on
his email program." They continued, "Experian CheetahMail shines on
services. Experian CheetahMail, the study's largest vendor, lands
as our third Leader because of its well-staffed, capable
professional services teams, tenured management, 14-country
international footprint, and near-perfect customer satisfaction
scores. Rave client reviews of this vendor's social and data
security solutions..."
"I was gladly a reference for Experian CheetahMail for this year's
Forrester Wave and gave them top marks across the board," remarked
Jenn McClain, vice president of online marketing for Chico's. "I've
worked with a number of email service providers referenced in the
report and have never worked with an email services provider who
has made as significant of an impact on our business."
"We thrive on being a trusted advisor to our clients, and we value
receiving recognition for the service we provide them," said John
Merakovsky, Managing Director of Marketing Services, Experian Asia
Pacific. "Our continued global growth; 97 percent client retention
rate; and investment in emerging mobile, social and display
technologies are just some of the things that illustrate our
dedication to our clients' success. We were very proud to receive
the second-highest marks in the Wave for 'Current Offering' and the
highest scores for 'Market Presence,' highlighting the fact that we
continue to be the largest email services provider in the world. We
agree with Forrester that email marketers are only getting more
mature, and we believe we have the technology and services to make
any company more successful tomorrow than they are today."
The Forrester Wave: Email Marketing Vendors, Q1 2012, evaluated six
Email Service Providers (ESPs) based on a variety of 37 weighted
criteria, including current offering, strategy and market presence.
Ratings also were based on Forrester Research's opinion of each
ESP's corporate strategy, product road map, vertical strategy and
revenue. Technology demonstrations and in-depth interviews with a
number of customer references and top executives also were included
in the evaluation process.
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email
marketing and customer intelligence technologies for top
enterprises worldwide. With the industry's largest client services
teams, feature-rich email technology and a broad range of data
management options, Experian CheetahMail enables clients to build
data-driven, relevant relationships with their customers. Servicing
the world's most recognisable brands, Experian CheetahMail's
globally diverse client base includes Carnival Cruise Lines,
Chicos, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a
business unit of Experian (LSE:EXPN), was founded in 1998 and is
headquartered in New York City, with offices in Los Angeles, San
Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney,
Auckland, Singapore, Hong Kong, Madrid, Beijing, Melbourne and
Brazil. For more information, please visit
http://www.experian.com.hk/cheetahmail or email
[email protected]
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data
and insight, marketing technologies and data management services
into multiple regions around the globe. It is focused on helping
marketers more effectively target and engage their best customers
with meaningful communications across both traditional and digital
media. Experian Marketing Services enables organisations to
encourage brand advocacy, create measurable return on investment
and significantly improve the lifetime value of their customers.
For more information, please visit
http://www.experian.com.hk/business-services/marketing-services.html.
About Experian
Experian is the leading global information services company,
providing data and analytical tools to clients in more than 80
countries. The company helps businesses to manage credit risk,
prevent fraud, target marketing offers and automate decision
making. Experian also helps individuals to check their credit
report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
31 March 2011 was US$4.2 billion. Experian employs approximately
15,000 people in 41 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experian.com.hk.
For more information please contact:
Margaret Lam
Experian Asia Pacific
+852-2839-5276
[email protected]
SOURCE﹛Experian