A Legendary, Grand-scale Address with a Grand-scale Front Yard
Deserves an Eau de Parfum to Match
NEW YORK, Feb. 15, 2012 /PRNewswire-Asia/ -- City parks have always
intrigued us at Bond No. 9. These oases of serene greenery give New
Yorkers a gathering place, an escape-hatch, and a time-out from the
steel and concrete that surrounds and encloses us. What's more,
parks are filled with botanicals, so they smell good〞and smelling
good with a New York accent is what Bond No. 9 is all about. Now,
just in time for spring 2012, comes a 7th -- Central Park West --
inspired by the fabled thoroughfare that runs the entire
two-and-a-half mile length of our greatest urban grassland,
situated just across the street.
To view the multimedia assets associated with this release, please
visit:
http://www.multivu.com/mnr/54595-bond-no-9-central-park-west-fragrance
(PHOTO: http://photos.prnewswire.com/prnh/20120215/MM51911
)
Elegant thoroughfares with palatial buildings are in evidence
elsewhere in Manhattan, but they're the specialty at Central Park
West, which urban planners and architectural critics regard as one
of the grandest, most sumptuous addresses in America. Nowhere else
can you find such an amazing line-up of neat and elegant
grand-manner apartment houses -- with the singular purpose of
overlooking and honoring the magnificent greenery that, after all,
is their front yard.
Central Park West, the fragrance, has been designed to have the
grandeur and largesse of the street itself. It starts off with a
springtime wakeup call: Narcissus mingled with tangy ylang ylang
and a pinch of piquant pepper. Then comes a beckoning white-petal
melange -- orris, jasmine, and linden -- surrounding their
centerpiece, majestic gardenia. Sustaining and enriching this
bouquet is an enduring base of white oak and vetiver, combined with
the animal whiff of musk.
The Central Park West bottle captures the essence both of the
neighborhood and the season. Against a pistachio background is a
classic but oversize houndstooth check pattern (as pedigreed as the
local architecture), updated here in purple -- adding pizzazz. And
wound around the neck is a gift -- a detachable, double-row
bracelet of pink beads with a big pink floral blossom, which, like
the coveted flower on last spring's Madison Square Park, can be
worn on its own as a brooch.
On-counter March 15, 2012 and will be sold at Bond No. 9's five New
York stores, Saks Fifth Avenue, Nordstrom and bondno9.com. Price:
100ml, $250; 50ml, $180; body silk, $130; candle, $110; shower gel,
$75.
For press requests, contact Bond No. 9 New York Public Relations,
212.228.0842 x24 or [email protected]
Contact:
Lauren Demitry
212.228.0842 x19
[email protected]
SOURCE﹛Bond No. 9 New York