Acision wins Acision Broadband Messaging Service Centre contract
with Tier 1 operator
READING, England, Feb. 13, 2012 /PRNewswire-Asia/ -- Acision, the
global leader in mobile messaging, today announced the availability
of its complete Rich Communication Suite-enhanced (RCS-e)
implementation on its latest version of Acision Broadband Messaging
Service Centre (BMSC). As a single integrated IP communications
solution, the Acision BMSC builds on the company's expertise in SMS
and IP messaging and enables mobile operators to differentiate
through rich, IP based messaging services which provide seamless
interaction across messaging platforms and existing global mobile
and internet communities. Acision has also contracted a commercial
deployment of its RCS-e solution with a major mobile operator,
serving over 50 million subscribers
Marco Wanders, EVP Product Division, at Acision, commented: "The
take-up of over-the-top (OTT) services, alongside consumers' demand
for an increasingly enhanced communications experience, have
drastically changed the mobile messaging landscape. Mobile
operators are well positioned to harness consumer requirements and
increase their relevance by introducing rich communication services
with the same Quality of Experience (QoE), reach and reliability
that users have become accustomed to with SMS, while leveraging the
capabilities of their broadband IP networks. The RCS-e initiative,
endorsed by the mobile industry and designed to deliver a more
personalised and relevant communications experience, offers
subscribers greater service capability, discovery (including status
and location), as well as enhanced voice and messaging
services."
Acision's end-to-end RCS-e solution includes a basic IMS core,
RCS-e application server and RCS-e clients, and provides seamless
messaging through interconnect of RCS-e with the global SMS
community and social network chat services such as Facebook
Messenger and Google Talk. The solution will enable operators to
support the core services of the RCS-e initiative, including
instant messaging, group chat, file transfer and video sharing, as
well as a store and forward functionality in the event that the
destination device is off-line. It extends the existing SMS user
experience to RCS-e, while reducing CAPEX requirements by re-using
existing messaging investments and monetising these assets.
"Faced with an increasingly competitive market landscape, RCS-e
will enable operators to innovate their services portfolio with
IP-based messaging services with the reach of SMS, and keep pace
with the evolution of both the industry and individual subscribers'
demands. Consumers, meanwhile, will benefit from a wealth of new
messaging capabilities and the ability to customise their
communications experience through the creation of their own
personal community through which they can interact with each member
in real-time," continued Wanders.
Jorgen Nilsson, Chief Executive at Acision, said: "As the global
market leader in SMS, our heritage lies in the delivery and support
of carrier grade messaging infrastructure. The Acision BMSC
represents a core part of our messaging portfolio and complements
the industry's migration towards all-IP communications, providing
operators with a unique service proposition to consumers which
includes the best in SMS and IP. With our solution, operators will
be able to seamlessly deploy richer, value-added communications
capabilities and interaction with the global mobile community of 5
billion users from day one of RCS-e introduction."
To find out more about Acision BMSC and its RCS-e capability,
please visit Acision on stand A93 in Hall 8 or visit the GSMA's RCS
Showcase on stand C118 in Hall 8.
NOTES TO EDITORS
About Acision
As the pioneer of mobile messaging, Acision enables customers
worldwide to drive new revenues with innovative services while
monetising traffic.For more information, visit Acision at
http://www.acision.com
SOURCE﹛Acision UK Ltd