NEW YORK, Feb. 9, 2012 /PRNewswire-Asia/ -- Barneys New York,
the luxury specialty retailer, announced today the debut of its
Spring 2012 Women's designer campaign: 'Tree Time.' The campaign
features Penelope Tree and seven other women, each unique in their
talent and beauty. Shot by Mario Sorrenti, Barneys New York
selected Penelope Tree to be the face of this season's campaign not
only because Tree is a beautiful, free-spirited fashion icon, but
also because she is an intelligent, sophisticated woman who
inspires greatness in others.
(Photo: http://photos.prnewswire.com/prnh/20120209/NY50311-a
)
(Photo: http://photos.prnewswire.com/prnh/20120209/NY50311-b
)
First discovered in 1966 by photographer Richard Avedon, Penelope
Tree changed the way the fashion world perceived beauty. With her
free spirit and unique look, Tree represented all that was the
swinging sixties. Although the iconic portraits of Tree taken by
Avedon and published in Vogue made her famous as a model, fashion
is only one small part of Penelope Tree's multifaceted
persona.
Since the 1980s, Tree has been a student of Buddhism and has
traveled the world, often for work she does with Lotus Outreach, a
non-profit organization that supports the education of vulnerable
women and children in Cambodia and India. She has also done
extensive work with the Khyentse Foundation, which promotes
Buddhist scholarship around the world.
Additionally, under the creative direction of Dennis Freedman,
Barneys New York selected eight stylish women to compliment Tree
and complete the campaign. Similar to Tree, these women are each
unique in their own right. Actress, model, journalist, ballerina --
these women bring their own brand of individuality and beauty to
the Barneys campaign.
"I had the pleasure of meeting Penelope for the first time last
September and was instantly captivated by her," says Barneys CEO
Mark Lee. "I thought it would be amazing to have her shot for
Barneys' campaign and she very graciously agreed. With the addition
of all the other women featured, 'Tree Time' makes a strong
statement for the diversity and individualism of modern
fashion."
'Tree Time' features the following:
Jane Aldrige
Jane Aldrige, a self-confessed shoe fanatic, began her blog, Sea of
Shoes, five years ago at the age of 15 and now counts Kanye West -
among almost a million other fashion lovers - as fans. With the
help of her mother and fellow blogger, Judy, Aldrige not only
covers her favorite shoes but also creates photo vignettes of
herself in highly-stylized looks that mix vintage and modern
designers.
Sybil Buck
Sybil Buck's career trajectory has been varied and unusual. Her
renegade looks made her a runway darling of Gaultier and Saint
Laurent in the 90s. She then went on to become a bassist and singer
for alternative rock bands. Now living in Topanga Canyon outside of
Los Angeles with her husband/fellow musician and daughter, Buck has
become a yoga teacher.
Sofia Sanchez
Argentinian by birth, Sanchez came to New York three years ago and
worked for Mario Sorrenti before going into art direction for
fashion and beauty.
Julia Sarr-Jamois
Fashion editor of the British indie magazine Wonderland, the
half-Senegalese half-French London native Julia Sarr-Jamois has
become a magnet for street style photographers due to her daring
sense of style.
Jessica Saund
A member of the corps de ballet at the American Ballet Theatre and
a former member of the English National Ballet, Jessica Saund has
been passionate about dance and music for as long as she can
remember. Her favorite ballets are romantic to the core.
Sarah Ruba
Model and musician Sarah Ruba is a performer at heart. A native of
a small town in Ontario Canada, Ruba moved to New York City and
started modeling before beginning the electronic pop band 'New
Look" with husband Adam Pavao.
Marine Vacth
This Parisian model and actress fell into her career by chance. At
age 14, she was discovered by a modeling agent while standing in a
shop to escape the rain, and the same is true of her acting career.
She has appeared in the French film "My Piece of the Pie," and
recently finished shooting her second film.
'Tree Time' will be prominently featured in the windows of Barneys'
Madison Avenue flagship store, and across multiple communications
touch points including The Barneys' Spring 2012 mailer (in home on
February 16th), the season's advertising campaign, Barneys
editorial site "The Window," and on Barneys.com.
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer with
flagship stores in New York City, Beverly Hills, Chicago, Seattle,
Boston, Dallas, San Francisco, Las Vegas, and Scottsdale. Founded
as a men's retailer in 1923 in downtown Manhattan it turned into an
international arbiter of high style for both women and men in the
1970s and became renowned for discovering and developing new and
innovative design talent. Barneys is famous for selling the most
intriguing edit from the world's top designers including women's
and men's ready-to-wear, accessories, shoes, jewelry, cosmetics,
fragrances, and gifts for the home. Barneys' signature sense of wit
and style is manifested in its creative advertising campaigns,
original holiday themes, and celebrated window displays. Barneys'
innovative CO-OP, a mecca for young and emerging designers, was
launched in 1985 and has since expanded into a freestanding store
concept. Barneys operates more than a dozen CO-OP stores in eight
states across the U.S. For more information about Barneys New York
please visit www.Barneys.com.
SOURCE﹛Barneys New York