LOS ANGELES, Feb. 7, 2012 /PRNewswire-Asia/ -- Award-winning,
multi-platinum singer Mary J Blige will be performing at a private
pre-Grammy event on February, 9th 2012 to celebrate the partnership
of Belvedere( http://www.facebook.com/belvederevodka
), the world's first super premium vodka and (RED)(TM).( http://www.facebook.com/joinred
)
(PHOTO: http://www.newscom.com/cgi-bin/prnh/20120207/510730
)
The exclusive performance will be followed by a private party at
Bardot, Los Angeles to help raise awareness around HIV/AIDS and
emphasize the need for consumers to unite in support of programs
that help eliminate HIV and AIDS in Africa.
In winter 2011, BELVEDERE (PRODUCT)[RED(TM)] Special Edition
bottle( http://www.facebook.com/belvederevodka
) launched to raise proceeds for the Global Fund(TM) to fight
HIV/AIDS. The (RED)( http://www.joinred.com )
inspired packaging will contain the same unadulterated and
naturally smooth(R) Belvedere vodka enthusiasts have always
enjoyed. 50% of Belvedere's profits from the global sale of
(BELVEDERE)[RED]( http://www.facebook.com/belvederevodka
) will contribute to the Global Fund.
Mary J Blige said: "I'm delighted to be supporting (Belvedere) RED
in their fight against HIV & AIDS in Africa. It is one of the
most devastating issues faced by millions in Africa and if we can
raise awareness with this event and encourage people to buy
(PRODUCT) RED, we'll be one step closer to an HIV / AIDS free
generation in 2015."
Fans can watch the party build up and Mary J Blige's performance
live via Facebook at approximately 10.45pm (PST). The event will be
streamed to http://www.facebook.com/belvederevodka. Media can
download images and B-Roll footage from the event at 6am Friday
10th February 2012, please visit
http://www.epklink.com/BelvedereRedWithMaryJBlige
NOTES TO EDITOR
First introduced to North America in 1996, Belvedere Vodka was the
first to create a new standard for excellence in the vodka category
and is credited with creating the luxury vodka segment. Today,
Belvedere's distinctive character and uncompromising integrity are
recognized internationally by discriminating vodka enthusiasts, who
appreciate its all-natural, additive-free character. Made entirely
from Dankowskie Gold Rye and blended with water from its own
pristine source, Belvedere Vodka's taste profile is distinctively
soft with a subtle sweetness and naturally smooth, clean
finish.
For further information on (BELVEDERE)[RED]at the Grammy Awards
2012, visit http://www.facebook.com/belvederevodka
SOURCE﹛Belvedere Vodka