NEW DELHI, Jan. 16, 2012 /PRNewswire-Asia/ -- The international
creative agency 'Imagination' has announced the opening of its new
offices in India. Headquartered in London, with its Asia Pacific
headquarters in Hong Kong, its other offices in the region are in
Beijing, Shanghai, Singapore, Sydney, Melbourne, and Tokyo. Having
first expanded into Hong Kong in 2000, the launch is symbolic of
Imagination's commitment to the dynamic Asia market.
Mark Barrett, CEO, Asia Pacific, Imagination said, "If we look
around at businesses and brands, there is only so far, one can go
with slimming down, re-engineering, streamlining it, which is where
we step in, with our ability to create ideas and opportunities for
brands, which help us transform business through creativity.
Imagination is a global creative agency that focuses on creating
engaging experiences and so helping create strong relationships
between brands and consumers. To do this, we use media neutral
platforms be it events, exhibitions, digital, retail design that
are appropriate, to the brand situation.
"Our entry into India is a true manifestation of a well thought-out
and structured growth plan of our business. India makes for an
exciting and an exponentially blooming market. With an aim to
strengthen the footing of our global and Indian clients, we are
geared to reach new heights, with our distinctive approach to
creating brand experiences."
As a reflection of its seriousness to India, Imagination has
appointed Uday Vijayan, a senior and respected marketing and
communications professional as Director - Imagination India.
Uday began his career in account management and has worked with
large global agencies including JWT, Bozell and GPJ. He has a deep
understanding of the consumer-brand connect and uses this to create
meaningful customer experiences. His rich exposure across durables,
consumer goods, services, and technology categories are set to
drive Imagination's India growth. Uday is responsible for all
aspects of the Indian operations, from setting up a team that is
driven by the agency's vision, to building client respect for the
agency.
The Indian operations of the agency would be its 16th office in the
world, keeping with the agency's philosophy of being present in the
key decision-making markets and achieving maximum coverage for
brands worldwide. In the past, Imagination has produced some
campaigns for India out of its international offices, but with the
increase in demand, the bigger opportunity creatively; it has
commercially merited presence within India. The agency has
identified Mumbai and Bangalore as the locations for its India
offices.
To mark its entry into the Indian market, Imagination created a
series of unique and distinctive experiences at the AutoExpo 2012
for world-class brands such as Land Rover, Ford and Tata Motors.
While the Tata Motors theme is "Inspired by People", the Ford theme
focuses on its four brand pillars of Quality, Green, Smart and
Safety. The pavilions were designed to provide a compelling brand
experience for the Auto Expo visitors. Imagination has previously
designed the Tata Motors stand at the Auto Expo in 2010.
Imagination also handles clients like the Oberoi Hotels and Andaz
Hotels by Hyatt, where they are leading the design and styling of
the new Andaz Hotel in New Delhi.
Besides winning several prestigious international design awards,
Imagination Asia Pacific took out Best Corporate Event for the
launch of the Ford Ranger and best design for the Ford stand at the
Sydney Motor Show at the Australian Event Awards.
About Imagination: http://www.imagination.com
Imagination is a global creative agency that produces unexpected
ideas that add business value. Headquartered in London, Imagination
has an established presence in 16 locations across the globe.
Founded 40 years ago, this creative agency firmly believes in
creating distinctive customer experiences through a strong
understanding of consumer and brand insights and the development of
refreshing new ideas and creative. The agency has a robust client
base of reputed companies like Jaguar, Aston Martin, Shell, Tata
Motors, Ford, Canon, British Airways, The Body Shop, to name a few.
Through its work, Imagination focuses on creating engaging
experiences that help these brands create a strong relationship
with their consumers. To do this, Imagination uses media neutral
platforms like events, exhibitions, digital, retail design that are
appropriate, to the brand's situation.
Awards & accolades
Imagination's London-based Digital team scored two awards at the
2010 Marketing Design Awards for the Lincoln Touch Table project,
winning the Digital and Automotive, Marine, Aerospace
categories.
Imagination won the Most Immersive Brand Event category for the
Field Marketing and Brand Experience Awards 2009 for Olympic
Rendezvous @ Samsung.
Imagination has been applauded for its digital work, winning
multiple 2010 BIMA Awards. Imagination's Red Campus project won the
Content category, for its installation at Galleria Ferrari Museum
celebrating Shell's technical partnership with Ferrari, which had
to plug into Italy's school curriculum while appealing to all
200,000 annual visitors.
SOURCEļ¹Imagination