ad:tech Brings Asia's Digital Advertising Community Together for
the 4th Annual Interactive Advertising and Digital Marketing
Exhibition and Conference
- June 2011 event expected to draw a record number of attendees by
offering valuable networking opportunities and insight from experts
through 7 keynotes and over 24 breakout sessions covering social
media, mobile marketing, metrics, augmented reality and lots more
in the form of case studies, panel discussions and workshops -
SINGAPORE, March 24, 2011 /PRNewswire-Asia/ -- After welcoming over
1,500 attendees to last year's third annual conference for
Singapore's interactive marketing community, dmg :: events, the
leading conferences and exhibitions organizer for the global
digital marketing community, today announced its fourth annual
regional event( http://www.ad-tech.com/singapore ) to be held on
June 16 and 17 at the Suntec Convention Centre.
(Photo: http://www.prnasia.com/sa/2011/03/24/20110324721815.html
)
(Photo: http://www.prnasia.com/sa/2011/03/24/20110324933532.html
)
This year, ad:tech Singapore is expected to see a 20 percent
increase in exhibitors with a strong interest from companies around
the Asia region including KasKus, Media X Asia and Adstars, to name
a few. A number of new initiatives will be part of this year's
event including:
-- Start-up Pavilion: An area of the show floor dedicated to
propelling the growth of new companies at the marketplace.
-- Online Business Matching: Dedicated business matching program
which is exclusive only to attendees of ad:tech Singapore to ensure
they meet with the right people before or at the show.
The adoption rate of digital marketing among Asia companies has
been growing rapidly over the past year as businesses recognize
that they must go beyond the boundaries of traditional media in
order to reach their audience. As use of social media tools and
platforms becomes increasingly influential on consumers purchasing
decisions and brand perception, marketers need to adapt their
models to more flexible frameworks through the use of digital
platforms and tools.
Bringing together a broad scope of industry players from brand
advertisers, traditional & interactive agencies, and portals,
to on-line publishers and technology providers, ad:tech Singapore
2011 will be the epicenter for online advertising and digital
marketing experts to exchange best practices and discuss key global
trends and phenomenon that are transforming the digital marketing
landscape.
"Our goal with ad:tech Singapore is to create a highly engaging
two-day conference and exhibition where the who's who in digital
marketing come together to discuss key learnings and explore the
next big thing in digital," said Paul Beckley, Vice President,
ad:tech Singapore. "We were pleased to receive incredibly positive
feedback from last year's attendees and exhibitors, sharing what
they gained from the event like new client relationships, knowledge
sharing, and increased brand awareness, that type of ROI is
invaluable for any business and what we are known to deliver."
ad:tech Singapore 2011 is quickly becoming the marquee digital
marketing event in Singapore where attendees can expect an
impressive line-up of speakers and advisory board members from
sought-after brands and companies. Keynote speakers at this year's
conference include Deb Henretta, Group President Asia, Procter and
Gamble; Chris Thomas, Chairman & Chief Executive Officer, Asia,
BBDO/ Proximity; Phang Shueh Chyan, Marketing Director, Zuji; James
Miner, Senior Vice President Digital Media, ESPN STAR Sports, and
many other industry gurus.
This year's advisory board is comprised of some of the
industry's most reputable thought leaders including: Hel豕ne
Blanchette, Go-to-Market Strategy Manager, International Business
Group, Fuji Xerox; Jarek Ziebinski, President, Leo Burnett Asia
Pacific; Maria Victoria P. Villareal, Marketing Director, Walt
Disney Studios; Derek Callow, Head of Marketing, Southeast Asia
Google Inc.; among others ( http://www.ad-tech.com/singapore/adtech_singapore_advisory_board.aspx
).
Key ad:tech Singapore 2011 partners:
Media Partners: ADAsia, AdLIB, ADOI, Asian e-Marketing, Bvents,
Campaign Asia-Pacific, Malaysia SME, Media Buzz, Singapore Business
Review, Design TAXI, The Creative Finder, The Green Book,
Visibility, and Warc.
Association Partners: Asia Digital Marketing Association,
Association of Small and Medium Enterprise, Direct Marketing
Association of Singapore, Ecommerce Association of Singapore , Hong
Kong Direct Marketing Association, Marketing Institute of
Singapore, Mobile Marketing Association, Search Engine Marketing
Professional Organization, Singapore Infocomm Technology Federation
, The Society of Publishers in Asia and Vietnam Marcom .
Key Exhibitors and Sponsors: KasKus, Media X Asia, Financial
Times, InMobi, Innity, Media Contacts, Sitecore, Nielsen, The Wall
Street Journal and many more.
Newswire Partners: ACN Newswire, PR Newswire Asia and Web
Newswire
Ad Network Partner: Admax Network
Official PR Agency: Bite Communications
For more information, please visit www.ad-tech.com/singapore.
About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences
and exhibitions for the interactive marketing community worldwide.
ad:tech produces the world's largest interactive marketing events
held in New York, San Francisco, London, Singapore, Tokyo, New
Delhi, Melbourne and Sydney. ad:tech is produced by dmg :: events,
based out of the company's headquarters in Larkspur, California.
For listings of exhibitors, speakers, events and upcoming
conference offerings, visit www.ad-tech.com.
About dmg :: events
dmg :: events is a wholly-owned subsidiary of the Daily Mail and
General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies
in the United Kingdom. dmg :: events was founded in 1989 and in
more than 20 years has managed Exhibitions, Conferences and online
platforms for many industries in up to 25 countries. Additional
information on dmg::events( http://www.dmgworldmedia.com ) can be found at
http://www.dmgevents.com. As a member of the FTSE
250, DMGT is ranked as one of Britain's largest companies listed on
the London Stock Exchange.
SOURCE ad:tech