SINGAPORE, Feb. 17, 2011 /PRNewswire-Asia/ -- Asia-Pacific's
leading media intelligence company, Media Monitors( http://www.mediamonitorsgroup.com
), today announced the acquisition of a majority stake in
Brandtology( http://www.brandtology.com ), a
global leader in online and social media intelligence. The
acquisition further strengthens Media Monitors' ability to provide
the highest quality and most comprehensive suite of media
intelligence services across our region and beyond.
(Photo: http://www.prnasia.com/sa/2011/02/17/2011021780887.html
)
(Logo: http://www.prnasia.com/sa/2011/02/17/20110217512551-l.jpg
)
(Logo: http://www.prnasia.com/sa/2011/02/17/20110217702874-l.jpg
)
Media Monitors CEO John Croll said, "This is Media Monitors first
acquisition since being acquired by Quadrant on 1 July 2010 and it
reaffirms our growth strategy. This will create significant
opportunities for cross-selling across all markets, and
Brandtology's strong presence in China in particular supports our
strategic growth story in that market. As a group we now have over
1,000 employees servicing 5,000 clients across 17 countries
globally."
"Brandtology's business model reflects Media Monitors focus on
accuracy, timeliness and deeper insight - all rare commodities in
the current world of social media monitoring and analysis. We
believe it's a great step forward for these two strong brands with
a consistent focus on quality and client service to grow together
as part of the Media Monitors Group."
View a video outlining Brandtology's unique service here( http://bit.ly/brandtology
)
Brandtology, launched in 2008 and headquartered in Singapore, has
grown exponentially, with staff in 15 countries across
Asia-Pacific, Europe and North America processing over 100 million
online conversations per month, with more than 170 analysts
spending over 20,000 hours a month analysing social media
conversations for many of the world's leading brands across
finance, technology, healthcare and FMCG.
Brandtology founder and CEO, Eddie Chau said, "This is the logical
and exciting next step for Brandtology, allowing us to continue our
rapid growth across existing and new markets and maintain our focus
on research and development with the financial strength and broad
APAC sales network of the region's leading media intelligence
company behind us."
Using a highly effective combination of proprietary technology,
processes and trained professionals Brandtology's world leading
methodology involves extensive data mining, influence and sentiment
defining technology overlaid by extensive quality control and
deeper content analysis from expert social media analysts. As with
Media Monitors, Brandtology provides a multilingual service,
covering the 12 languages spoken by over 90% of the world's
population, again ensuring that clients' specific requirements can
be met at all times across all global markets.
Brandtology will remain as a distinct brand within the Media
Monitors Group, the acquisition significantly expanding the brand's
sales network in Australia and New Zealand, while providing a solid
base allowing for continued rapid growth across the Asia-Pacific
region. Mr Croll said "I look forward to working with Eddie Chau
and his team at Brandtology to continue providing the best possible
media intelligence across all forms of media, tailored to our
clients' needs."
About Media Monitors
Media Monitors is the leading media intelligence company in
Asia-Pacific, with offices in Australia, New Zealand, Singapore,
Malaysia, Hong Kong and China. We deliver solutions to clients in:
multilingual media monitoring across print, TV, radio, and online;
media analysis and consulting; and media contact database and
campaign release management. With over 900 employees across the
region, Media Monitors offers the innovative solutions and robust
media intelligence needed to confidently navigate today's
sophisticated and complex media landscape
About Brandtology
Brandtology's business and brand online intelligence services
enable global brands to manage and extract invaluable insights from
consumers' conversations. Using proprietary technology, processes
and trained professionals, Brandtology is able to provide a high
degree of accuracy and relevancy in multilingual analysis. Astute
global organisations utilize Brandtology's intelligence in multiple
functional areas such as sales, marketing, public relations,
insight and research, customer service and product development.
Launched in 2008 and headquartered in Singapore, Brandtology has
170 analysts across 15 countries in the Asia Pacific, North America
and Europe, processing over 100 million online conversations per
month. Its multilingual service covers 12 languages spoken by over
90% of the world's population.
Media contacts:
Media Monitors
Patrick Baume
Tel: +612-9318-4012
Email: [email protected]
Tw: @mm_group
Brandtology
Kesavan (Kay) Nair
Tel: +65-6593-9888
Email: [email protected]
Tw: @Brandtology
SOURCE﹛Brandtology