Meritus Hotels & Resorts' Global Brand Push
Begins
New campaign embraces Asian heritage and supports the brand's
expansion into new markets
SINGAPORE, Nov. 9, 2010 /PRNewswire-Asia/ -- Meritus Hotels &
Resorts, Singapore's pioneering luxury hospitality brand, marks its
foray into international markets with the commencement of a global
brand campaign to complement its exciting expansion pipeline slated
to take shape from 2011.
(Photo: http://www.prnasia.com/sa/2010/11/08/20101108419334.html
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(Logo: http://www.prnasia.com/sa/2010/11/08/201011082009-l.jpg
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The campaign invigorates Meritus' longstanding presence as
Singapore's icon of world-class hospitality and centres around its
signature "Asian grace, warmth, and care" as the essence of the
Meritus service culture that the brand hopes to bring to other
parts of the world.
"Our service philosophy is inspired by the virtue and richness of
our Asian heritage," says Michael Sengol, Chief Executive Officer
of Meritus Hotels & Resorts.
"Over thousands of years, Asians have perfected the art of making
guests feel right at home. It is this heritage that our brand
uniquely embraces as we expand globally and move ahead with the
times. Therein lies the difference -- at Meritus, we give our
guests the opportunity to enjoy the long-renowned tradition of
Asian hospitality, today."
Meritus' global campaign kicks off with a series of brand ads
depicting the iconic Meritus Ambassador in her elegant red
cheongsam, graciously embodying Asian hospitality in contemporary
settings.
The rollout of brand refresh initiatives will see a more
contemporary look and feel to the Meritus identity, from above- and
below-the-line communications to product and service features that
will be introduced at every customer touch point to define the
hallmarks of the "Meritus Experience."
With close to 40 years of hotel management expertise through its
flagship Mandarin Orchard Singapore, Meritus' current portfolio
also includes Marina Mandarin Singapore, Meritus Pelangi Beach
Resort & Spa Langkawi in Malaysia, and in China -- Shanghai JC
Mandarin, Meritus Mandarin Haikou, and Meritus Shantou China.
New developments being eyed by the hospitality group span
fast-growing business and tourism hubs in Southeast Asia, China,
and Europe.
Meritus is expected to open the doors of its flagship property in
Europe in 2011.
For more information on Meritus Hotels & Resorts, visit
http://www.meritushotels.com
About Meritus Hotels & Resorts
Meritus Hotels & Resorts is the hospitality division of
Overseas Union Enterprise Limited (OUE:SP) which is amongst the key
property players in Asia, and one of the few integrated developers
in Singapore boasting a complete portfolio of prime assets across
the retail, commercial, residential, and hospitality sectors.
As a hospitality brand, Meritus is synonymous with Asian
hospitality and heritage, with luxury properties strategically
located in key cities and idyllic resort destinations in Singapore,
Malaysia, and Mainland China. Its current portfolio includes the
flagship Mandarin Orchard Singapore, Marina Mandarin Singapore,
Meritus Pelangi Beach Resort & Spa Langkawi, Shanghai JC
Mandarin, Meritus Mandarin Haikou, and Meritus Shantou China.
Combining chic contemporary decor, comprehensive meetings, business
and leisure facilities, and warm intuitive service, Meritus strives
to consistently deliver an impeccable hospitality experience
steeped in Asian grace, warmth, and care. For more information,
visit http://www.meritushotels.com
SOURCE Meritus Hotels & Resorts
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