Omnicom Group Agencies Scoop Top Awards at China International
Advertising Festival
BEIJING, Nov. 4, 2010 /PRNewswire-Asia/ -- Omnicom Group's
(NYSE: OMC) BBDO, DDB and TBWA have clinched the Chinese
advertising industry's top awards for outstanding work in China,
garnering the highest honors at the various award shows during the
China International Advertising Festival in Nanchang.
This year's 17th CIAF was held at the Nanchang International
Conference and Convention Centre October 22-24. It was authorized
by the State Administration of Industry and Commerce and hosted by
the China Advertising Association. Vice Minister Liu Fan of the
State Administration of Industry and Commerce, key industry leaders
Mr. Li Dongsheng and Mr. Li Guoquing from China Advertising
Association, and Mr. Alan Rutherford, Chairman of the International
Advertising Association, attended the grand opening ceremony.
The event reflects China's rapidly developing advertising
industry and its increasing importance in meeting the growing
demands of the Chinese consumer market. Officials at the event
acknowledged the key role the advertising industry plays in China's
economic development goals and its advancement of society.
At the China Effies, DDB won the Gold and Best Media awards for
McDonald's Winning the Wings Battle campaign. DDB received a Silver
for the Ministry of Commerce's Made with China campaign, and
scooped up three Bronzes: for Shanghai Volkswagen-Tiguan's
pre-launch and launch campaign, Lipton's Milk Tea Chinese New Year
campaign for Unilever, and Neutrogena's Hydration launch for
Johnson & Johnson. BBDO secured a Silver for Mountain Dew, and
TBWA walked away with a Bronze for McDonald's Brand Spirit
project.
At the Great Wall Awards, DDB won two Golds: one for Volkswagen
and one for ING; three Silvers: for Miiow, Gateway Computers and
Philips Expo; and four Bronzes, winning for Getac Rugget Notebook,
Acer, Gatorade and SVW-Tiguan. BBDO clinched three Silvers, taking
awards for Pepsi Mini Space, Braun Chinese Garden and Anlene Home
Storage. TBWA Beijing won three Silvers for Expo on QQ -- Beijing,
Suzhou and Hong Kong. The Great Wall Awards recognize outstanding
work published in different media and is one of the most coveted
advertising awards in China.
DDB won the Cannes Gold Lion earlier this year in the Outdoor
category for Green Pedestrian Crossing, China's second ever Gold
Lion. The work received another Gold in the Outdoor category at the
recent Yellow River Awards where DDB also won Gold for Open Me
while BBDO took the Silver and Brand Awards for the China Doll
campaign. DDB again struck both Gold and Silver at the China
Automobile Advertising Awards for Open Me and Dog's Tale, and took
a Silver for Volkswagen's Vico-Scirocco -- Racing Track.
About CIAF Nanchang 2010
The China International Advertising Festival (CIAF), held
annually in different locations in China, is the most authoritative
and influential advertising industry event in China. This year, the
event attracted 88,000 visitors from advertising and media
industries globally.
Widely acknowledged as the pinnacle event of China's advertising
industry, it consists of professional competitions, media and
equipment exhibitions, business communications and summits. The
CIAF is valued as an efficient business platform for advertisers,
agencies and media promoting exchanges between domestic and
international advertising industries.
Nanchang is known as a university city and the capital of
Jiangxi province in southeastern China. It is also a famous
historical and cultural site and was chosen as this year's CIAF
venue to host the large-scale national event.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and
communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional
marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit
http://www.omnicomgroup.com.
SOURCE Omnicom Group Inc.
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