Asia Business Forum Stays Ahead of
Competitors with Effective Online and Offline Media
Tactics
SINGAPORE, Oct. 4
/PRNewswire-Asia/ -- With Asia Business Forum’s most highly
anticipated congress, PR & Media China kicking off in Hong Kong
on the 26-27 Oct, now is the time to register to be part of this
dynamic PR & Media platform.
The 2-day congress offers you best practices from the industry’s
leading professionals addressing issues on how various media
relations efforts can yield a high return on investment of time and
resources.
Find out how to work with the media to strengthen corporate
image & branding for the near and long-term future.
PR & Media China 2010 will cover the most up-to-date issues
and provide key solutions to challenges, led by leading
figures in the industry including:
Clement Teo
Head of Corporate Communications
Nokia Siemens PR & Leadership issues: Having what it takes to
lead through these turbulent times
Clement leads APAC Communications for Nokia Siemens Networks, one
of the world's leading telecommunications equipment players. He was
a technology editor with extensive reporting / writing experience
in both IT and telecoms (enterprise IT and carriers/service
providers) before crossing over to public and analyst relations.
Clement has over 15 years of experience in the PR and media
industries.
Robbie Hills
General Manager,Asia Pacific
RockYou The Rise of Social Gaming
Robbie Hills is recognised as one of the region’s most
authoritative digital marketing experts.
On April 1st, 2010 he was appointed General Manager of
RockYou APAC. RockYou is a leading innovator, creator, and
distributor of content on the social web. The company provides
customised, one-of-a-kind branding and promotional opportunities
through its network of games and applications on social networking
platforms like Facebook, MySpace, Bebo and hi5.
Richard Tsang
Chairman & Managing Director
Strategic Public Relations Group Cross border and international
communications for multi-national organisations
Richard Tsang is an investor relations/PR veteran with over 20
years of industry experience in Asia. In 1995, at the age of 29, he
founded Strategic Public Relations Group ("SPRG") in Hong Kong, and
in less than 15 years, has built it into the largest Asian
independent PR network and largest PR consultancy in Hong
Kong.
Jason Leow
Director of Communications
AECOM Media Relations in China: when what you sell is not "sexy,"
what do you do?
Jason Leow has more than 14 years’ experience in the media and
communications industry. He started out as a political reporter at
the Straits Times, Singapore’s main English-language daily, where
he eventually became the China bureau chief. Moving into financial
journalism, he joined The Wall Street Journal where he covered the
movers and shakers of China’s banking industry and was also part of
an on-site team reporting live from the Sichuan earthquake zone and
the Beijing 2008 Olympic Games.
Mark Liveridge
Chief Marketing Officer
CSL Limited The evolving and expanding role of today’s CMO
Mark plays a key role in CSL’s business transformation, including
delivery of the globally award-winning NextG network. He leads the
restructuring and delivery of the multi-brand, segment based, mass
market engagement and lifecycle management model and also
restructured retention, moving performance to world-class levels.
He has also developed strategic partnerships with multiple global
consumer brands including Asia Miles, Disney and Octopus.
Genevieve Hilton
Head of External Communications
BASF Asia Pacific
Implementing a Crisis Communications Readiness System
In Genevieve’s current role, she oversees all public relations and
crisis communications efforts, including media relations, online
communications, and crisis/issue communications. Prior to taking up
this position, she was most recently Senior Vice President and
Director of Client Services for Hong Kong at Ketchum, one of the
world's top ten public relations firms.
And many more!
Event Highlights:
Media contact:
Ruby Pham
Direct Marketing Executive
Tel: +65-6536-8676 Ext:114
Email: [email protected]
SOURCE Asia Business Forum
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