SHANGHAI, Sept. 9 /PRNewswire-Asia/ -- Shanghai's first
personalized car wrapping service has just opened with support from
Avery Dennison, the global leader in self-adhesive and specialty
media. Shanghai Star Touch leverages Avery Dennison's advanced
pressure-sensitive materials and application techniques to
personalize private vehicles with professionally finished graphic
"wraps."
(Photo:
http://www.prnasia.com/sa/2010/08/26/20100826688228.html
)
(Photo:
http://www.prnasia.com/sa/2010/08/27/20100827795177.html
)
(Logo:
http://www.prnasia.com/sa/2009/09/21/20090921459735-min.jpg
)
"Many of China's more than 30 million private car owners would like
to customize their vehicle with a new look," said Mr. James
Hartono, Chairman of Capital Group, which owns StarTouch. "With the
technical and marketing support of Avery Dennison, the world leader
in this field, we are confident that we have created a unique
service that meets a real and growing need. We expect Shanghai Star
Touch to be the first of many Star Touch outlets throughout
China."
Avery Dennison's Graphics & Reflective Products Division worked
closely with Star Touch as it designed and developed its innovative
new business concept, providing application training and product
support for diverse car wrapping services, including:
Color change: Top-class conformable pressure-sensitive films
provide
long-term color durability and withstand harsh outdoor
conditions.
Paint protection: Unique clear or color pressure-sensitive films
for
maximum paint protection.
Personalized decoration: Digital printable pressure-sensitive
films
offer colorful graphics to meet consumers'
individual needs and also protect paintwork.
"Avery Dennison films offer the ultimate in print quality and
conformability, and allow for an excellent finish and fast
application," Mr. Hartono continued.
Using Avery Dennison's unique Easy Apply(TM) technology, Star Touch
applicators can easily apply graphics to cars, without bubbles and
wrinkles. In addition, the graphics can be easily removed, without
causing any damage to the underlying paint, whenever the car owner
feels like a change.
"Avery Dennison is committed to providing the very best
self-adhesive solutions in China and to fully supporting our valued
partners here with good advice, reliable service, and products of
consistent quality," said Helen Mets-Morris, Vice President &
General Manager of Avery Dennison Graphics & Reflective
Products Division (GRPD). "Star Touch is a farsighted company with
a clear vision. As the industry innovator, it is boldly setting a
high professional standard and we are confident that it has a great
future."
About Avery Dennison Graphics & Reflective Product
Division
Avery Dennison (NYSE: AVY) helps make brands more inspiring and the
world more intelligent. For 75 years the company has been a global
leader in pressure-sensitive technology and materials, retail
branding and information solutions, and organization and
identification products for offices and consumers. A FORTUNE 500
company with sales of US$6 billion in 2009, Avery Dennison is based
in Pasadena, California and has employees in over 60 countries. A
division of Avery Dennison, Avery Dennison Graphics and Reflective
Products provides imaging materials and service solutions for
fleet, architecture, transportation, traffic and safety markets.
For more information, visit http://www.averydennison.com or
http://www.averygraphics.com . Certain third party trademarks and
tradenames used herein are the property of their respective
owners.
Media Contacts:
Todd Hain
Avery Dennison GRPD
Email: [email protected]
Cheryl Besl
Topic Design Group
Tel: +1-513-744-0908
Email: [email protected]
SOURCE Avery Dennison