ADB becomes Indonesia's first HD interactive set-top solution
provider
GENEVA, Aug. 10 /PRNewswire-Asia/ -- Advanced Digital Broadcast
(http://www.adbglobal.com ), a leading supplier of technology to
the global digital television industry, has announced that
Indonesia-based First Media Tbk, will use ADB's products and
solutions to deploy the country's first high-definition pay-TV
service.
The deal marks ADB's entry into the vast Indonesian market, where
pay-TV is gaining popularity. ADB's devices will enable subscribers
to enjoy not only high-definition TV, but also video-on-demand,
interactivity, and a wide range of value-added features.
"We're glad to work with First Media, our first customer in
Indonesia, which is a market with high potential," said Maurice
Liu, ADB's Sales VP for the Asia Pacific. "With this collaboration,
ADB will become the first provider of high-definition interactive
pay-TV devices in Indonesia, and we are looking forward to the
high-quality and innovative HD services that First Media will roll
out."
All set-top devices delivered to First Media are pre-integrated
with Carbo(TM), ADB's award-winning high-definition user interface,
which offers very intuitive and rapid navigation. With Carbo,
viewers can enjoy super-fast channel change, enabled by clear and
simple menus that are easy to read from the sofa. On top of that,
ADB has replaced the traditional multi-layer menus with a simple
carrousel of icons, for an enhanced user experience.
The set-top boxes are also packaged with the multimedia home
platform (MHP) middleware, a DVB open-standard software, which
helps operators achieve minimal total cost of ownership and
expedited service deployment. MHP conforms to a set of open
standards and thus keeps operators from being "locked in" to a
particular vendor if they want to add new applications to their
software stack. At the same time, MHP is a Java- and HTML-based
language, accessible to millions of developers who are well
equipped to build applications for the set-top box. This offers an
environment for rapid and cost-effective application
development.
"We're glad to have ADB as our partner, a company that has long
enjoyed a reputation as a provider of cutting-edge set-top boxes
whose quality and stability are market proven, as well as
technologies and solutions that add value for operators," said
Hengkie Liwanto, President Director of First Media. "We take
comfort in the fact ADB's emphasis on user experience, convergence
and time-to-market matches our own operational philosophies, and
believe ADB will provide invaluable and priceless assistance to us
in our effort to become the market leader in the overall pay-TV
industry in Indonesia."
About First Media
First Media Tbk positions itself as a trendsetter and leader in
Indonesia's overall pay-TV market, with service coverage in
Jakarta, Surabaya and Bali. The company is also the country's first
WiMAX operator, with the service launched in June 2010. As
convergence has become a growing phenomenon, First Media is now
working to integrate broadcasting, broadband and WiMAX into its
repertoire of service offerings.
About ADB
Advanced Digital Broadcast (http://www.adbglobal.com ) is a leader
in the design, development and supply of high-quality products to
the world-wide digital television market. The Company has deployed
over 15 million set-top boxes, across high-volume markets,
incorporating the industry's pioneering middleware, conditional
access and hardware technologies.
ADB has established itself as a trusted partner to television
operators supporting them to launch new services using
state-of-the-art technology. Through its unique end-to-end
understanding of set-top box software, ADB is able to design and
supply highly efficient and optimized hardware platforms ahead of
the competition. Approximately 70% of ADB's workforce is dedicated
to engineering; developing products across all the digital
television technology platforms including cable, Internet Protocol
(IP), satellite and terrestrial. The company is headquartered in
Geneva, Switzerland with its main Research and Development facility
in Zielona Gora, Poland and Operations division in Taipei, Taiwan.
ADB has local representation in Australia, India, Italy, Singapore,
Spain, the Ukraine, the United States and the United Kingdom.
ADB is a member of ADB Group; ADB Group (http://www.adbholdings.com
) is publicly listed on the Swiss Stock Exchange (SIX:ADBN).
HDMI, the HDMI logo and High-Definition Multimedia Interface are
trademarks or registered trademarks of HDMI Licensing LLC.
For further media information please contact:
Virginia Siu
On My Own Digitech
Tel: +886-2-2707-6008 or +886-920-888-727
Email: [email protected]
SOURCE Advanced Digital Broadcast