Industry-leading Bigdough institutional contact data to be
seamlessly integrated with Salesforce CRM
NEW YORK, July 23 /PRNewswire-Asia/ -- Ipreo, a leading global
provider of market intelligence and productivity solutions to
investment banks and corporations, announced the launch of a new
addition to its BD Suite of prospecting and CRM applications - BD
for Salesforce CRM. Powered by Ipreo's world-renowned Bigdough
database of institutional contacts, BD for Salesforce CRM
seamlessly integrates Ipreo's institutional data and investor
marketing solutions with Salesforce CRM.
The Bigdough database is widely recognized as the leading source
for institutional contact data and investor profiles, covering over
100,000 equity and fixed-income contacts at more than 22,000 firms
in 127 countries. Global capital markets professionals leverage
Ipreo's industry leading data through Ipreo's BD Suite of
prospecting and CRM platforms. The institutional research, sales
and trading community looks to BD Advanced and BD Vision, and the
corporate investor relations community leverages BD
Corporate.
Ipreo's BD for Salesforce CRM allows clients to seamlessly screen,
manipulate, mine and manage critical Bigdough information on
customers and prospects within the Salesforce CRM application,
significantly enhancing the value of the application for Capital
Markets professionals.
Paul Hebert, EVP and managing director, global capital market
sales, at Ipreo said, "By delivering Bigdough for Salesforce CRM,
Ipreo is reaffirming our commitment to serving the needs of capital
markets professionals by providing Salesforce CRM users direct
access to Ipreo's data and workflow-specific functionality."
"Global capital markets professionals can easily take advantage of
Salesforce.com's AppExchange 2 to find cloud computing apps
tailored to the specific needs of their business," said Kendall
Collins, chief marketing officer of salesforce.com. "BD for
Salesforce provides an easy and affordable cloud computing solution
that reduces the cost and complexity of IT management."
"As longstanding users, Ipreo's Bigdough capabilities have been
extremely valuable in our ability to service the research needs of
institutional investors," said Irene Neumansky, director of
technology at OTR Global (http://www.otrglobal.com ), the largest
channel checker to institutional investors and a leading provider
of primary intelligence to the top hedge funds and mutual funds in
the U.S. "We've identified BD for Salesforce as a highly extensible
platform which can grow and change with our needs. Bigdough
combined with Salesforce CRM will enhance team collaboration and
information sharing across our organization."
About Ipreo
Ipreo is a premier global provider of high quality data, market
intelligence, and productivity solutions to investment banking and
corporate clients. With decades of experience serving the capital
markets, and a reputation for superior customer service, Ipreo is
both a dynamic innovator and a trusted resource. Ipreo has more
than 550 employees and operations throughout the US, Europe, and
Asia. Ipreo is majority-owned by private equity firm VSS
(http://www.vss.com ). For more information, please go to
http://www.ipreo.com .
About the Force.com Platform and AppExchange 2
Force.com is the only proven enterprise platform for building and
running business applications in the cloud. The Force.com platform
powers the Salesforce CRM (http://www.salesforce.com ) applications
and more than 800 ISV partner applications. Force.com also enables
developers to make any enterprise app social by leveraging the
social collaboration components including profiles, status updates,
and real-time feeds available with Chatter. Applications built on
the Force.com platform can be easily distributed to the entire
cloud computing community through the salesforce.com AppExchange 2
marketplace http://www.salesforce.com/appexchange , now featuring
the ChatterExchange.
SOURCE Ipreo