HONG KONG, April 1 /PRNewswire-Asia/ -- With a specially
engineered solution, Avery Dennison has helped Moet Hennessy to
solve one of the most difficult challenges in wine labeling. The
result is an attractive and yet truly functional neck label that
secures the foil cap wrappings on the company＊s leading champagne
brand, Moet & Chandon, and all its premium champagnes.
(Photo: http://www.prnasia.com/sa/2010/03/19/20100319595649.html
)
Neck labels for champagne bottles make stringent technical demands
on self-adhesive labelstock because they must provide exceptional
holding power round the tight mandrel and compound curves of the
bottle neck, along with adhesive properties that will enable the
label to hold to the foil wrap, and at the same time 'tie' itself
to the glass without creasing. They must also complement the
premier champagne image, allowing a superior printing and
converting treatment. This is especially true of Moet Hennessy
wines. Established in 1743, Moet Hennessy is globally appreciated
as one of the most accomplished and largest champagne houses.
The key differentiator: superior aesthetic qualities
For the Moet Hennessy bottles, achieving a smooth and elegant
result is particularly difficult. According to Moet Hennessy
Process Engineer Gilles Cateau: "The shape of the Moet &
Chandon "cravate" is very special. It is extremely precisely and
finely cut out, with two sharp black points facing downwards. It＊s
a unique expression of the marquee."
Solving the technical challenges
A special Fasson(R) self-adhesive labelstock was proposed by Avery
Dennison for the task, offering the dual benefits of a strong film
facestock and a high-performance adhesive. It combines Fasson
PE150, a top-coated 150 micron white polyethylene film, with a
solvent acrylic adhesive, Fasson S700, carried on a white glassine
release liner. This laminate gives Moet Hennessy＊s printers the
opportunity to demonstrate their skill at printing and converting
film labelstock, and at the same time provides stable, accurately
positioned high-speed label dispensing on the packaging line. All
the Moet wines are labeled in France for global distribution.
"A real qualitative improvement"
Says M Cateau: "The Fasson labelstock we are using for our
champagne bottle 'cravates' is perfectly suited for use on our
production line and also delivers the high quality of presentation
which we strive for with our champagnes."
"The Fasson adhesive gives a finish that is much superior to the
wet-glue solution we used before, which left visible traces of glue
on the glassware. We have experienced a real qualitative
improvement since we have been using the Fasson solution. Our
'cravates' remain intact, and stick fast, on our bottles - a
critical requirement, since they are the primary symbol, and key
identifier, of the Moet & Chandon brand around the
world."
The Fasson wine labeling portfolio
Avery Dennison Roll Materials offers an extensive range of
dedicated self-adhesive labelstocks for wines and spirits labeling
in its Fasson(R) portfolio. It also provides technical support to
assist wine producers and their label converters and creative teams
in selecting the right material for the task at hand. For details,
visit the special wine labeling website at
http://www.wine.fasson.com .
(C) 2010 Avery Dennison Corporation. All rights reserved. Avery and
all other Avery brands, product names and codes are trademarks of
the Avery Dennison Corporation.
About Avery Dennison Roll Materials
Avery Dennison Roll Materials is dedicated to the manufacture of
the leading global brand of self-adhesive roll labelstock -
Fasson(R). It has dedicated regional presence in Asia Pacific,
North America, South America and Europe. Roll Materials Asia
Pacific carries out pioneering new research into material sciences,
polymers, precision coating and printing processes at its Philip M.
Neal Research Center in Kunshan, China. It also trains its partners
and label printers from the region at the Self-Adhesive Converting
College it established in Kunshan, providing professional training
in self-adhesive label printing and converting technologies.
Today, the Fasson(R) brand is synonymous with innovation in
pressure-sensitive materials and customer-focused service. It
represents best-in-class quality, reliability and performance, with
product applications in virtually every major industry around the
globe.
For more information, please visit http://www.ap.fasson.com/
About Avery Dennison
Avery Dennison is a recognized industry leader that develops
innovative identification and decorative solutions for businesses
and consumers worldwide. The Company＊s products include
pressure-sensitive labeling materials; graphics imaging media;
retail apparel ticketing and branding systems; RFID inlays and
tags; office products; specialty tapes; and a variety of
specialized labels for automotive, industrial and durable goods
applications. A FORTUNE 500 Company with sales of US$6 billion in
2009, Avery Dennison is based in Pasadena, California and has
employees in over 60 countries. For more information, visit
http://www.averydennison.com.
Media Relations:
Avery Dennison
Jiang Lei
Tel: +86-21-6482-1208 (ext 250)
Email: [email protected]
SOURCE Avery Dennison