ReNu MultiPlus(R) Multi-Purpose Solution Named "Best Eye Care
Product of the Year - Asia" by 2010 A.S. Watson's Global
Awards
HONG KONG, March 18 /PRNewswire-Asia/ -- Bausch + Lomb ReNu
MultiPlus(R) multi-purpose solution has been named "Best Eye Care
Product of the Year - Asia" for its revolutionary bottle design at
this year's A.S. Watson Global Suppliers Awards. Held in Hong Kong
on 4 March 2010, the awards recognize international brands for
outstanding performance in bringing innovation, differentiation and
excitement to the consumer experience.
(Photo: http://www.prnasia.com/sa/2010/03/18/20100318914438.html
)
"Eye care is a category that has become increasingly commoditised
where customers ... (are) not seeing a clear difference between
brands," the award citation stated. "Bausch + Lomb wins this award
for taking a new approach in developing a transparent contemporary
bottle design that has changed the way A.S. Watson and its
customers 'see' eye care."
The transparent bottle design of ReNu MultiPlus(R) multi-purpose
solution is the first of its kind in the eye care industry to
combine enhanced consumer convenience with a fresher and cleaner
design. Consumers feel more comfortable as they can clearly see
what they are using for their eyes. The clear bottle allows users
to examine purity of the solution from outside and see how much is
left with a "run out" indicator. The bottle uses PET, a recyclable
plastic material that provides consumers with an environmental
friendly choice.
"The award recognizes our continued efforts in providing consumers
with the best eye care experience," said David Kirby, VP Sales
Development Asia Pacific, "We will continue to work with our trade
and eye care professional partners to provide the best
segment-based insight-driven innovations to consumers. We look
forward to making more announcements in the coming months regarding
our lens care products."
ReNu MultiPlus(R) multi-purpose solution is specially formulated to
deliver a fresh lens feeling everyday, providing exceptional
disinfection, effective cleaning and removal of irritating protein
deposits, and sustained wettability for soft contact lenses.
Visit http://www.bausch.com to learn more about our products.
About A.S. Watson Global Suppliers Awards
The A.S. Watson Global Suppliers Awards recognize international
companies for outstanding performance in various categories of
brands and products. It was launched for the first time in 2010.
A.S. Watson is the world's largest health and beauty
retailer.
About ReNu MultiPlus(R) Multi-Purpose Solution
ReNu MultiPlus(R) Mult-Purpose Solution provides exceptional
disinfection, effective cleaning, and sustained wettability for
soft contact lenses. It helps keep wearers' soft contact lenses
comfortable and their eyes healthy. It is indicated for use in the
daily cleaning, removing protein deposits, rinsing, chemical (not
heat) disinfection and storage of soft (hydrophilic) contact
lenses.
About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye
health. Its core businesses include contact lenses and lens care
products, ophthalmic surgical devices and instruments, and
ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the
best-known and most respected healthcare brands in the world.
Founded in 1853, the company is headquartered in Rochester, N.Y.,
and employs more than 10,000 people worldwide. Its products are
available in more than 100 countries. More information is available
at http://www.bausch.com .
Media Contact:
Linda Yan, Edelman
[email protected]
Tel: +852-2837-4723
Winifred Chan, Bausch + Lomb
[email protected]
Tel: +852-2213-3878
SOURCE Bausch + Lomb