Animators Discover Strong Online Promotional Tie with
Despicable.Me
PODGORICA, Montenegro, Jan. 28 /PRNewswire-Asia/ -- When Universal
Pictures and Illumination Entertainment's upcoming 3-D CGI feature,
Despicable Me, opens in theaters worldwide this July, moviegoers
will revel in the antics of Gru, one of the world's greatest
supervillains, who is out to steal the moon. Fans of this
much-anticipated film, starring Steve Carell, Jason Segel, Miranda
Cosgrove and legendary actress Julie Andrews, can watch trailers
and teasers, play games and view galleries of character photos
at
http://www.Despicable.Me , the film's official Web site.
"Dot-ME is the ideal partner to help promote Despicable Me," said
Doug Neil, Senior Vice President of Digital Marketing, Universal
Pictures. "The film's name lends itself naturally to using this TLD
for the official Web site. The online branding and promotion are
stronger because the domain extension ties in perfectly with our
title."
.ME exploded onto the international domain scene in April 2008.
Since then, more than 350,000 business and personal .ME domains
have been registered worldwide.
"Dot-ME has become a destination domain for businesses and
entrepreneurs who want to take advantage of the extension's ability
to make bold branding statements, as well as create personal
call-to-action or catch phrase titles," noted Predrag Lesic, Chief
Executive Officer of the .Me Registry ( http://www.domain.me/ ).
"We are thrilled with the use of dot-ME to promote Universal
Pictures' new film Despicable Me," added Lesic. "The dot-ME
extension is now gracing theater trailers, Web promotions, film
posters... raising awareness with an entirely new audience about
the existence and value of dot-ME on the Web."
Despicable Me opens in theaters July 9, 2010. For a sneak peek,
visit http://www.Despicable.Me .
For other examples and articles about the many clever uses of .ME,
visit http://ExploreTheWorldOf.Me .
To learn more about the .ME Registry, developing a .ME business
idea through non-auction allocation of a .ME domain, or to find out
how to register a .ME domain, go to http://www.Domain.Me .
Contact:
Natasa Djukanovic
Tel: +382-20-269-740
Fax: +1-866-941-5341
Email: [email protected]
SOURCE .ME Registry