SINGAPORE /PRNewswire/ -- Grey Group
today announced its acquisition of nudeJEH, a leading and
award-winning boutique advertising and digital agency
in Thailand. Following the acquisition, nudeJEH will join
Grey Group Thailand and be known as GREYnJ United.
Founded in 2011 through the merger of Nude Communication and JEH
United, nudeJEH provides creative, branding, strategy consultation,
web design and production services as well as having its own
digital arm, Nine Dotz.
The
agency has a headcount of more than 60 full-time staff and an
impressive roster of clients including BIO Consumer (Fineline,
Tros, D-nee and Vivite ), Cutepress, Bar-B-Q plaza, Ananda
Development, Bangkok Airways, Bangkok Dusit Medical Services and
Tesco Lotus.
"We
are delighted to welcome nudeJEH to Grey Group. The agency's
reputation for excellence fits with our 'Famously Effective'
culture," said James R. Heekin, Chairman and CEO of Grey Group. "It will
add to our growth in this important economy."
The
acquisition will bring immediate benefits to the clients of
nudeJEH, including access to Grey Group's offerings such as its
in-house broadcast production facility, GreyWorks, its full service
digital and social medial agency, Grey Digital and
its Hong Kong based shopper-marketing agency, Grey DPI.
Similarly, Grey Group's clients from across the globe will benefit
from the creativity and local expertise of nudeJEH.
"This
acquisition demonstrates our commitment to constantly deliver more
value services for our clients," saidNirvik Singh, Chairman and CEO of Grey Group Asia
Pacific. "Grey Group is rapidly establishing a strong leadership
position in the Thai advertising industry and the partnership with
nudeJEH is an excellent strategic fit to lead the industry with
ground-breaking creative work."
"This
is such an exciting moment for us. We constantly seek innovative
business solutions for the clients. Working with Grey Group, we can
leverage each other's complementary strengths and create compelling
strategies and outstanding creativity to address the clients'
business needs," said Thor Santisiri, Chairman of nudeJEH.
"We
are looking forward to this opportunity to extend our operations in
the Thai advertising industry. Grey Group has always been a
trailblazer in producing innovative work, and with our shared
vision, we are looking forward to creating the next generation of
famously effective work," said Jureeporn Thaidumrong, Creative
Chairwoman of nudeJEH.
"We
are excited and enthusiastic about this new journey with Grey. By
combining the talent and technology, we will definitely see growth
acceleration and creativity at its best," said Kanaporn Hutcheson, Managing Director of nudeJEH.
About Grey
Group
Grey Group ranks among the largest
global communications companies. Its parent company is WPP
(NASDAQ:WPPGY). Under the banner of "Grey Famously Effective Since
1917," the agency serves a blue-chip client roster of many of the
world's best known companies: Procter & Gamble,
GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer
Ingelheim. Grey was named ADWEEK's "Global Agency of the Year" and
AD AGE's "Agency of the Year" in 2014. In Asia, Grey Group covers 28 cities in 16 countries and
works with some of the biggest brands in the region: Hong Kong
Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar
Airways. (www.grey.com/asiapacific)
* * * * *
Latest creative Work from GREYnJ United
(previously known as nudeJEH)
Thailand,
1st September 2015 – Take a look at GREYnJ
United's latest creative work, "The Waiter's Mom." When they
released this video for Bar B Q Plaza, a large restaurant chain
in South East Asia, it went viral almost immediately: The
total view on YouTube and Facebook together was over 1.4 million
within 24 hours and that too inThailand only. Within a week, the total was 3.2
million and counting...
Video
https://www.youtube.com/watch?v=WK5NYCekCVM&app=desktop
The
making-of "The Waiter's Mom"
https://m.youtube.com/watch?feature=youtu.be&v=EMX_MMhsZgI
Bar-B-Q Plaza asked their staff a few simple
questions.
Synopsis
Mother's Day in Thailand is celebrated on August 12, and is a public holiday. In the Thai culture,
it is common to share a meal and spend some time with our mom on
that occasion. Unfortunately not everyone has a chance to be with
their mom on that day, especially those working in the hospitality
industry, and those who have left their hometown to work in the
city in order to support their family. Bar-B-Q Plaza is one of the
largest restaurant chains in the South East Asia region, with over 100 branches
in Thailand, Malaysia and Indonesia. Our brand belief is to 'make the most of now',
and on Mother's Day we want everyone to make the most of a
meal with their mom, including our staff. But because it is one of
the busiest days of the year for all restaurants around the
country, our staff will be working hard while others can afford to
spend time with their mom. As a solution, Bar-B-Q Plaza had
arranged a little surprise for their most hardworking employees,
especially those living away from home and family. A month
before Mother's Day, we gave them the chance to share a meal and
spend a moment with their moms. But to make that bonding moment
truly special, we first asked our staff a few simple questions. A
few simple questions that we can all ask ourselves too.
Credits
Client: Bar-B-Q
Plaza
Chataya Supanpong, Ruangshine
Supanpong, Boonyanuch Boonbumrungsup, Rate Takulthai,
MayureeChitrakorn, Panadda Ritthiruengdej
Agency: GREYnJ
United (previously known
as nudeJEH
)
Creative Chairwoman: Jureeporn
Thaidumrong
Creative Director: Andrew Chu
Creatives: Matthana Saetiaw, Arnon Kantawang, Worrawan
Chailert
Account Service: Kanaporn Hutcheson (MD), Konthamas Ratanasuvan,
Kodchakorn Walaphon
Producer: Kanoksak kanchanachutha
Planner: Jongkoch Dusittanakarin
Production House: Phenomena
Director: Thanonchai Sornsrivichai
Producer: Panida Ngamsompong
Editors: Duriyin Nadesuwan, Sarayoot soodsama
Grey Group Asia
Pacific
Regional Director, PR &
Corporate Communications: Huma Qureshi
Regional Corporate Communications Executive: Yanrong Pang
About Grey
Group
Grey Group ranks among the largest
global communications companies. Its parent company is WPP
(NASDAQ:WPPGY). Under the banner of "Grey Famously Effective Since
1917," the agency serves a blue-chip client roster of many of the
world's best known companies: Procter & Gamble,
GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer
Ingelheim. Grey was named ADWEEK's "Global Agency of the Year" and
AD AGE's "Agency of the Year" in 2014. In Asia, Grey Group covers 28 cities in 16 countries and
works with some of the biggest brands in the region: Hong Kong
Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar
Airways. (www.grey.com/asiapacific)
Media
Contact
Huma Qureshi
Regional Director PR & Corporate Communications
Grey Group Asia Pacific
Email: [email protected]
Tel: (65) 6511-7624
Mobile: (65) 91141253
Yanrong Pang
Executive
Regional corporate communications
Email: [email protected]
Tel: (65) 6499-4217
Mobile: (65) 8223 8157