SINGAPORE /PRNewswire/
-- Fragrance Du
Bois is proud to announce its return to TANGS' flagship
store -- located in Singapore's world
famous Orchard Road shopping district -- from the 21st of
August to the 4th of September
2015.
Making its second
appearance of the year (due to popular demand), the 'pop up' will
once again be used as a wonderful opportunity to offer a first-hand
experience of niche perfumery, and showcase Fragrance Du Bois'
luxurious 100% pure, natural Oud based fragrances.
Spurred on by an
encouraging debut at TANGS in March this year (in which it received
a very positive reaction from both local shoppers and tourists),
Fragrance Du Bois has decided to return to the scene of its
previous success.
"We have observed
a growing appetite for niche perfumery," said Nicola
Parker, Brand Director of Fragrance Du
Bois, "and it's gratifying to note that at Fragrance Du
Bois, we are perfectly placed to cater to a market that is
increasing in sophistication. Returning to TANGS -- one
of the most recognised home-bred department stores in
Singapore -- gives
us another great opportunity to increase brand recognition and to
educate our customers on our philosophy, and, in particular, what
sets us apart from the mainstream fragrance brands."
Fragrance Du
Bois is acknowledged as the only fragrance brand in the
world that guarantees the use of sustainably sourced, pure Oud oil,
obtained from its very own plantations -- all
of which are managed by Asia Plantation Capital.
Asia Plantation
Capital is one of the world's most successful, integrated
plantation companies that processes agarwood products in a
sustainable manner. Garlanded with Capital Finance International's
(CFi.co) award for the 'Best Sustainable Forestry Management
Company -- Global, 2014', the company is committed to ensuring
that the sternest ethical and legal standards are applied and
adhered to at every stage of the production process - from the
planting, growing, and harvesting of agarwood, all the way through
to producing fine and exquisite oud oil.
This time around,
customers can expect even more from Fragrance Du Bois, as the 'pop
up' will feature some of the world's finest, niche, luxury
fragrances in the shape of brands that share Fragrance Du Bois'
standards and core values, namely Xerjoff,
Parfums de Marly, Illuminum, House of Sillage, Isabey and Jovoy.
These eminent brands are making their debuts in Southeast
Asia, and are being sold exclusively at Fragrance Du
Bois.
Fragrance Du
Bois will be available at TANGS at Tang Plaza from the
21st of August to the 4th of September
2015.
Notes to
Editors:
For further
information, please contact:-
Zureina
Maidin
PR
& Marketing Director, Malaysia
Email: [email protected]
Mobile: +6013-774-1009
Samantha
Tham
PR
& Marketing Executive, Singapore
Email: [email protected]
Mobile: +65-9144-0933
About Fragrance
Du Bois
Fragrance Du
Bois is a niche luxury perfume house working closely
with sustainable plantations in Asia,
bringing exciting new 100% organic Oud oil based fragrances to
exclusive markets worldwide. Sustainably sourcing the finest raw
materials across the globe, working with French perfumers to create
a full range of products, and also providing bespoke fragrance
services, Fragrance Du Bois is personal luxury with a conscience.
With exclusive fragrance lounges around the world,
in Dubai, Hong
Kong, Thailand, Malaysia and Singapore,
Fragrance Du Bois creates only the finest experience in bespoke
perfumery.
Fragrance Du
Bois is known as Parfums Du Bois in France and
in non-French speaking markets, as Fragrance Du Bois.
About Asia
Plantation Capital
Asia Plantation
Capital is the owner and operator of a diverse range of commercial
plantation and farming businesses across the Asia-Pacific region
and around the world, and is part of the Asia Plantation Capital
Group of associated companies. Its focus is on multicultural and
diverse plantation projects geared to the domestic and commercial
demands of the countries in which it operates. Working closely
with, and supporting local communities, is an underlying core
principle of the Asia Plantation Capital business, providing social
and cultural support, as well as investment, to move these
communities away from deforestation and illegal logging activities,
previously seen as a main source of income in some regions
of Asia.
Established
officially in 2008 (although operating privately since 2002) the
group now has plantation and agricultural projects on four
continents, with operational projects at various stages
in Thailand, Malaysia, China, Laos, India,Cambodia, Sri
Lanka, Myanmar, Vietnam, North
America and Europe.
Promoting the use
of sustainable and certified wood is the best way of preventing
deforestation, protecting biodiversity, and combatting poverty in
the tropical rainforest regions. For the yachting sector (a major
user of teak) which strives for excellence and which is already
involved in environmental efforts, this is also a way of ensuring
that no wood from illegal logging is used.
Photo
- http://photos.prnasia.com/prnh/20150827/8521505575-a
Photo - http://photos.prnasia.com/prnh/20150827/8521505575-b