ALISO VIEJO, Calif. /PRNewswire/ -- As Johnny
Rockets continues gaining international popularity, the
all-American restaurant franchise focuses its global expansion
efforts on developments inSoutheast Asia. Based on Johnny Rockets' all-ages appeal,
current success in the region and consumer interest for better,
quality burgers, the brand is seeking area developers for expansion
into Thailand and Vietnam.
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"The
popularity of American culture and cuisine in Southeast Asian
countries is the driving force behind our current success and
growth in these markets," explains James Walker, President of Operations and Development,
Johnny Rockets. "Due to Thailand's and Vietnam's customer base and proximity to other
Southeast Asian countries where we operate, we see huge potential
for the brand in those countries, and we are actively seeking
franchise partners looking for development opportunities."
Southeast Asia Embraces All-American Culture and
Cuisine
Southeast Asian consumers have
enthusiastically embraced American restaurant franchises for years,
and that has proven true for Johnny Rockets. The brand currently
serves guests in Indonesia, the
Philippines andMalaysia through its 14 open restaurants and eight
others in development. Johnny Rockets' signature American menu,
including cooked-to-order hamburgers, crispy fries, hand-spun
shakes and sandwiches, coupled with its true Americana experience
has met the region's desire for an authentic, quality all-American
concept.
"What
we have found is that as the region's middle class booms, that
population segment is looking for and willing to spend more on
premium burger concepts," continues Walker. "They certainly find
that with Johnny Rockets. They also discover and relish our
experience and entertainment value."
Expansion Strategy Extends to Hong Kong
In addition to
its Southeast Asia strategy, Johnny Rockets also seeks
developers interested in expanding the franchise
into Hong Kong. Earlier this year, Johnny Rockets announced a
100-restaurant agreement in mainlandChina, the largest expansion in the company's
history. The brand believes Hong Kong development would align well with
current Asia interest.
With
Johnny Rockets' flexible footprint and success in a variety of
venues – including malls, street fronts and entertainment centers –
opportunities abound for area developers in Southeast Asia's most populous cities and centers.
For more information, including franchising opportunities,
visit www.johnnyrockets.com.
About Johnny Rockets
Johnny Rockets is an
international restaurant franchise that offers high quality,
innovative menu items including fresh, never frozen 100 percent
beef cooked-to-order hamburgers, Veggie
Boca® burger, chicken sandwiches, crispy fries and
rich, delicious hand-spun shakes and malts. This dynamic lifestyle
brand offers friendly service and upbeat music contributing to the
chain's signature atmosphere of relaxed, casual fun. Founded in
1986, Johnny Rockets operates more than 340 franchise and corporate
locations in 26 countries around the world. For more information,
visit www.johnnyrockets.com.