SINGAPORE /PRNewswire/
-- J.D. Power and Percipient today announced their intention
to form a strategic alliance to provide a range of customer
satisfaction enhancement programs to banks and other financial
institutions in Asia.
J.D. Power
is a global marketing information services company with offices
in Singapore, Tokyo, Beijing andShanghai. Its
quality and satisfaction measurements cover markets
in China, India, Australia and Southeast
Asiaand provide detailed customer experience feedback across
industries as diverse as automotive, insurance and
banking.
Percipient is a technology and data analytics company based
in Singapore.
The company focuses on
helping organizations apply comprehensive customer data to build a
strong customer-first culture.
J.D.
Power and Percipient plan to launch their alliance with a Channel
Optimization program offered to retail banks in several Asian
countries, including Singapore, Malaysia and
India. This enables banks to assess how best to allocate
channel resources in order to maximize customer satisfaction. The
program draws on J.D. Power's expertise in customer satisfaction
benchmarks and drivers, combined with Percipient's capabilities in
the area of customer segmentation, customer profitability and
channel analytics.
"In
order to stay competitive, banks today must invest in multiple
channels, from branches, ATMs and call centres, to Internet and
mobile banking. But how can banks be sure that their customers are
getting the channel service that they want? Our deep
understanding of customer satisfaction indicators allows us to help
banks answer this question," said Gerrit
Kuyntjes, vice president and general manager of J.D.
Power Asia
Pacific.
"We
are very excited to have the opportunity to team up with J.D.
Power," said Navin
Suri, Percipient's chief executive officer. "Together with
our customer analytics skills and financial sector experience, we
believe that we bring something unique to the Asian banking
environment."
J.D.
Power and Percipient have signed a Memorandum of
Understanding. They expect
to follow up their Banking Channel Optimization program with other
programs that can improve customers' satisfaction with their
financial services providers, thereby helping financial
institutions lift their customer penetration and investment
returns.
About J.D. Power Asia
Pacific http://asean-oceania.jdpower.com
About McGraw Hill Financial www.mhfi.com
About Percipient www.percipientcx.com
Xingti
Liu
J.D. Power Asia
Pacific; Singapore
+65-6733-8980
[email protected]
Ai Meun
Lim
Percipient, Chief Product Officer; Singapore
+65-9795-4931
[email protected]