SEOUL, South Korea /PRNewswire/ -- Nexen
Tire, a leading global tire and tube manufacturer, has become an
Official Partner of Manchester City Football Club (FC), one of the
English Premier League's strongest teams, as a part of the
company's sports marketing plan.
On August 6 (local time), Nexen Tire held a signing
ceremony for their partnership agreement with Manchester City FC at
the City Football Academy in Manchester, England and announced its Official Tire
Partnership of Manchester City FC. The ceremony was attended
by Ho-Chan Kang, President of Nexen Tire, Ferran Soriano, Manchester City FC CEO, Omar Berrada, City Football Marketing Commercial
Director, and other executives from both sides. Manchester City FC
players were also in attendance.
This
partnership underpins Nexen Tire's rapid expansion into the global
market by establishing a strong foothold in the European and global
market through active communications with customers. Football fans
from Europe and around the world will be able to see
Nexen Tire's logo on digital boards whenever Manchester City play at the Etihad Stadium.
Moreover, the company plans to execute various marketing activities
by utilizing players' portrait rights and sponsorship
management.
"We
are very pleased to serve as the Official Tire of Manchester City
FC, one of the best soccer clubs in Europe. Manchester City FC is the perfect partner for
Nexen Tire, considering its position in the league as one of the
top-class football clubs with their decisive investment in and
recruitment of top stars," said Ho-Chan Kang, President of Nexen Tire.
He
also added that, "This will provide us a great opportunity to let
customers around the world know about Nexen Tire through the
partnership with Manchester City FC, which has numerous fans across
all continents. We will strengthen our brand power through
continuous sports marketing."
"We
are very happy to welcome Nexen Tire as our newest global partner
and to welcome President Kang to our home in Manchester. We have millions of followers
in South Korea and we will be able to provide them with
more engaging experiences. Nexen is not only a well-established
South Korean brand, but has a strong ambition to grow globally like
we do. This partnership builds a strategic relationship that will
enable us both to meet our objectives," said Ferran Soriano, Chief Executive of Manchester City
FC.
Nexen
Tire provides OE tires to global car makers, including Volkswagen,
Fiat, Renault-Daimler and others, and has been strengthening its
global presence with a focus on the European market. Starting in
late 2015, the company will begin the construction of a new tire
manufacturing plant in the Czech Republic, which will feature the most advanced
automation systems along with environmentally friendly
technologies. Commercial operation is planned to commence in 2018.
It is expected to serve as an important manufacturing hub for the
company as it seeks to join the world's top tire makers due to its
strategic location near the production plants of global car
makers.
In
addition, Nexen Tire has gained the confidence of European
consumers with the outstanding performance and excellent quality of
its tires, which have received positive ratings in performance
tests from highly renowned automobile magazines
in Europe, such as Autobild.
About Nexen
Tire
Nexen
Tire, established in 1942, is a global tire manufacturer
headquartered in Yangsan, South Gyeongsang Province, and
in Seoul, South Korea. Nexen Tire, one of the world's
fastest growing tire manufacturers, works with 491 dealers based in
141 countries around the world (as of July 2015) and owns three manufacturing plants – two in
Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republicwill be operational by 2018. Nexen Tire
produces tires for passenger cars, SUVs and light trucks with
advanced technology and excellence in design. The company also
focuses on producing UHP tires, which are based on advanced
technologies. Nexen Tire supplies OE tires to global car makers in
various countries around the world. In 2014, the company achieved a
grand slam of the world's top 4 design awards for the first time
amongst the various tire makers in the world. For more information,
please visit http://www.nexentire.com.
Photo
- http://photos.prnasia.com/prnh/20150807/8521505186