NEW
YORK /PRNewswire/ -- MediaMath, creator of the
TerminalOne Marketing Operating System™ for digital marketers,
today announced a partnership with Industry Index to
incorporate its company ratings into the MediaMath OPEN Partner Marketplace.
Industry Index is a searchable database and ratings platform
focused on measuring innovation in the advertising technology
landscape. By combining verified expert ratings of the digital
marketing technologies that advertisers, agencies, and publishers
work with, proprietary benchmarks on technology innovation and
insights on spending habits, criteria and triggers Industry Index
helps technology buyers better understand the vendor landscape and
vendors better understand buyer intent.
MediaMath will incorporate Industry Index's company rankings and
overall ratings into the partner profiles within its OPEN portal,
which is an interactive destination that enables marketers to learn
about the industry landscape and directly connect with MediaMath
partner companies within media, technology, and data industries.
Through this integration, marketers have access to verified peer
reviews of the solutions that they are considering, allowing them
to make more informed decisions based on real industry
insights.
"Consumer reviews are a critical part of the buying cycle and have
tremendous potential to influence purchase decisions,"
said Katie
Casteel, senior director, open operations, MediaMath. "The
digital tech space is crowded and complex and every marketer has
unique business needs. By including Industry Index ratings into our
OPEN partner profiles, MediaMath becomes an unbiased source of
information and provides industry-based opinions and perceptions of
the solutions available."
MediaMath OPEN partners benefit from enhanced profiles in the
marketplace. The integration also promotes increased and
streamlined communication within the portal where MediaMath
partners and buyers are already engaging.
"We
are excited to be working with MediaMath to provide objectivity and
insights to its partner companies," saidGayle
Meyers, founder and CEO, Industry Index. "This partnership
is the first of many that will bring clarity to the fast-moving
marketing technology space."
About MediaMath
MediaMath is a global technology company that is leading the
movement to revolutionize traditional marketing and drive
transformative results for marketers through its TerminalOne
Marketing Operating System™. A pioneer in the industry introducing
the first Demand-Side Platform (DSP) with the company's founding in
2007, MediaMath is the only organization of its kind to empower
marketers with an extensible, open platform to unleash the power of
goal-based marketing at scale, transparently across the
enterprise. T1 activates data, automates execution, and
optimizes interactions across all addressable media, delivering
superior performance, transparency, and control to all marketers
and better, more individualized experiences for
consumers. MediaMath, which has experienced triple-digit
year-over-year growth since inception, has a seasoned management
team leading 15 global locations across five continents. Key
clients include every major agency holding company, operating
agencies, and top brands across many industries.
About Industry Index
The
only searchable database and ratings platform focused on measuring
innovation, the Industry Index enables digital marketers to easily
find, understand and select best-of-breed technology solutions. By
showcasing verified expert ratings and proprietary research on
digital innovation, the Industry Index empowers a community of
buyers and sellers to focus on what matters—moving business
forward. Find out more at http://www.industryindex.com.
Contact:
Ashley
Waters
PAN Communications for MediaMath
+1-617-502-4322
[email protected]
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