HONG
KONG /PRNewswire/ -- From July 9 to
August 9, 2015, Hong
Kong's largest shopping & entertainment destination
Harbour City will be transformed into the 'Land of the Wallies,' as
the 'Happiness Hunt -- Where's Wally? Art Exhibition' unfolds.
Harbour City has collaborated with the Hong Kong Tourism Board and
car maker MINI for the month-long event, celebrating Wally's first
steps on Asian soil since the elusive adventurer was created by
British artist and illustratorMartin
Handford in 1987.
On the
Ocean Terminal Forecourt, Wally will emerge from the classic
picture books and into the real world. During a search for his
missing shoe, Wally, together with 47 other Wallies from the Land
of Wallies, somehow stumbled into reality. The scene is curated
with gigantic Wally books at the forecourt, where visitors can sit
down, relax and indulge themselves in the colourful world of
Wally.
The
event will also see priceless original Where's Wally art work go on
display for the very first time in addition to activities and
memorabilia, and also coincides with the release of Harbour City's
marketing campaign, carried out via Twitter's new live video
streaming app Periscope. As the first Hong Kong brand to release a
campaign of this kind via the new platform, Harbour City can now
use a live broadcast of Where's Wally's tour to
share Hong
Kongsites and Wally sightings in one of Asia,
and indeed the world's, most recognisable cities.
Commenting on the new venture, Karen
Tam, Assistant General Manager, Promotions & Marketing,
Harbour City Estates Limited said, "Periscope is the next big thing
for our campaigns on Twitter. As Hong
Kong's largest shopping destination and a leader in
social media marketing, we're excited to be the first corporate
brand in Hong
Kong to engage with our visitors on Periscope. The
Where's Wally Happiness Hunt and art exhibition at Harbour City -
#whereswallyHK - is our mega event for the summer, and we can't
think of a better subject to share with the world live on
Periscope."
To
commemorate Wally's first ever visit to Asia,
the Hong Kong Tourism Board is also rolling out the red carpet, or
should that be, the red and white striped carpet? Hong Kong Tourism
Board has taken Wally on a tour to the Harbour City, Peak, Repulse
Bay and on the Star Ferry, as part of the great globetrotter's
exciting Hong
Kongexpedition. Moreover,
Harbour City has invited special guest Ms. Miriam Yeung to attend the press event of Where's
Wally? Art Exhibition.
Courtesy of Mini UK, the bodies of seven MINI cars have
been specially decorated with the faces of Wally and his friends
and the vehicles will be on display for all to see as part of the
colourful and imaginative world of Where's Wally.
In
addition to the wide ranging selection of activities that make up
the Where's Wally? Art Exhibition, a number of other companies are
working with charities to organise fund-raising events. To
complement their Where's Wally themed menu, Pizza Express is also
holding pizza making classes to raise money for Hong Kong Blood
Cancer Foundation, while Creative Wally Workshops offer the chance
to make your own Wally magical glasses and lost and found
compass in aid of the Early Psychosis Foundation.
About Where's Wally
Created by Martin
Handford and first published in 1987, Where's
Wally? is one of the most recognizable characters in the
world and a pop-culture icon. A global publishing phenomenon with
65+ million books sold worldwide, the successful series is
published in more than 30 countries, has been translated into more
than 38 languages and has been the #1 paid app in 11 countries.
About Harbour City
Spread
over 2 million square feet of prime real estate, Harbour City is
the largest and most diverse shopping destination
in Hong
Kong, with over 450 shops, 50 food & beverage outlets.
#HarbourCity is on Twitter and Periscope as @hkharbourcity. To find
out more visit www.harbourcity.com.hk
Contact:
Florence
Man
T: +852-2118-8623
[email protected]
Photo
- http://photos.prnasia.com/prnh/20150717/8521504554-a
Photo - http://photos.prnasia.com/prnh/20150717/8521504554-b
Photo - http://photos.prnasia.com/prnh/20150717/8521504554-c
Logo - http://photos.prnasia.com/prnh/20140721/8521404095LOGO