KUALA LUMPUR, Malaysia /PRNewswire/ -- If the recent surge in
announcements involving world-class luxury hotel developments are
anything to go by, Kuala Lumpur is evidently ready for a different
level of luxury and services. Clearly the gauntlet has been thrown
and industry watchers and consumers alike are aflutter with
excitement as to how this will transform the hospitality landscape
in Kuala Lumpur. The standard and quality of service and
professionalism will have to be raised along with the overall
quality of resources required which, by all accounts, bodes well
for everyone involved.
To view the full multimedia release, click here:http://www.prnasia.com/mnr/tribeca_201506.shtml
The storied Low Yat Group, a household name in hospitality and
property development is one local player responding positively to
this new challenge. It plans to set itself apart by promoting a
unique brand of Malaysian style hospitality at its best to a
focused audience of investors mainly from gateway cities such as
Hong Kong, Singapore, Taipei and Shanghai.
"Our goal will be to bridge the gap in expectation from investors
that are willing to pay a price tag of RM3,000 per square feet and
the practical reality of what the hospitality business can
offer," said Jesse James, Senior Manager
for Fairlane Hospitality (FLH), a bespoke
asset management services outfit setup by the Low Yat Group to
deliver all the benefits without the inconvenience normally
associated with property ownership by combining value added asset
management services and excellent returns.
"We are here to stay to take care of your investment,"
James gamely added to emphasize the investor-centricity
of FLH's focus.
The Fairlane Hospitality Collection is a
portfolio of high-end serviced properties in choice locations such
as the Bintang Fairlane Residences in the heart of Kuala Lumpur's
central business district and the international class Shiki Niseko
resort in Niseko in Hokkaido, Japan.
The latest addition to this portfolio is the 38 storey TriBeCa
development with its playful, individually coloured windows, which
is sure to make it a landmark in the Imbi/Bukit Bintang area, a
well-known tourist hotspot. Bold, individual and trendsetting, the
TriBeCa development leads the Low Yat Group's charge into luxury
urban lifestyle projects.
Clearly, savvy investors today consider much more than just product
and pricing. They seek both a sound and sustainable investment, as
well as a product that can serve their lifestyle
-- features TriBeCa has in spades.
Sitting on a choice parcel of freehold land on Jalan Imbi,
TriBeCa's strategic location will appeal to investors -- from
locals attracted by Imbi's future as a stylish and vibrant urban
neighbourhood and to foreigners looking for a convenient and safe
base in South East Asia such as Europeans seeking Malaysia's warm
hospitable climate or those taking advantage of the Malaysia My
Second Home (MM2H) Programme or the increasingly numerous Japanese,
Chinese & Middle Eastern travellers drawn to Malaysia's status
as a multi-racial society with good access to a wide selection of
international cuisine.
TriBeCa will combine the style and luxury of a luxury hotel with
the space and comfort of a luxuriously appointed apartment to
create a whole new experience. Designed for both long stay comfort
and value, as well as short stays, it offers exceptional business,
entertainment and lifestyle services for travellers, business
people or those just looking for a change to recharge their
batteries.
TriBeCa's amenities will include a dedicated concierge team,
meticulous housekeeping, fitness, business as well as dining
services. Guests will have the option of staying for a month or
more allowing time to explore everything that KL has to offer or
shorter stays for those on business, seeking temporary refuge from
a house renovation, or simply in a period
of "transition" in their
lives.
TriBeCa's raison d'etre will be about choices, blurring the lines
that traditionally separate serviced apartments from hotels, a move
likely to be popular among both business and leisure travellers
alike.
When coupled with the expert services of FLH,
TriBeCa is well positioned to thrive well into the future despite
the steep competition from the best the hospitality and development
world has to offer.
First thrust into the Malaysian public's consciousness in 1957, the
Low Yat Group built Malaysia's first international class hotel, The
Federal Hotel. Opened by Malaysia's first Prime Minister Tunku
Abdul Rahman on 26 August 1957, the hotel helped house the VVIPs,
diplomats and leaders who flew in from around the world to witness
Malaysia's independence from British rule. A defining moment for
the Group and helped signal Kuala Lumpur's arrival on the world
stage.
The Group has continued its pioneering ways with the mega
integrated development, City Square Centre, which won the FIABCI
Commercial Development Award in 1994 and Plaza Low Yat which earned
the accolade "Malaysia's Largest IT Mall" by the Malaysian Book of
Records in 2009. This pioneering spirit is now in its 3rd
generation with no signs of slowing down.
The Group's patriarch, Tan Sri Low Yow Chuan, recently picked up
the iconic Mayor's Commendable Award for Outstanding Contribution
at the Kuala Lumpur Mayor's Tourism Awards (KLMTA) 2014,
the "Oscars" of the local
tourism industry. There, Low was widely acknowledged as the driving
force behind Kuala Lumpur's tourism industry since the early
1960s.
The Group's Executive Director, Ms Low Su Ming, intends to build on
her grandfather's pioneering work and she clearly is on the right
track with TriBeCa, which will be Imbi's first hospitality suite.
It successfully launched in 2013 and quickly set a record of
RM1,800 per square feet then, putting smiles on investors
who had their investment appreciate 20-30%
in less than 2 years.
Fast making its mark on the local scene, TriBeCa and the Fairlane
Hospitality Collection is quickly establishing its unique brand of
Malaysian style hospitality at its best. Yet another feather in the
Low Yat Group's list of accolades.
CONTACT:
Ms Lynn Marian, Group PR & Marketing Communications
Email: [email protected]
Tel.: +60 16 6364513
TriBeCa Show Gallery : +60 3 21438366
Video - http://static.prnasia.com/pro/media/201506/tribeca/tribeca.mp4
Photo - http://photos.prnasia.com/prnh/20150611/8521503883-a
Photo - http://photos.prnasia.com/prnh/20150611/8521503883-b
Photo - http://photos.prnasia.com/prnh/20150611/8521503883-c
Photo - http://photos.prnasia.com/prnh/20150611/8521503883-d