STOCKHOLM /PRNewswire/
--
- and the World's Most Attractive Employers are delivering
just that
Business and engineering students in the world's 12 largest
economies have chosen their favorite employers. More than 240,000
respondents in Universum's Talent Survey have ranked the companies
they find most desirable for employment, and the results delivered
some valuable insights.
(Logo: http://photos.prnewswire.com/prnh/20150624/748711 )
A lack of professional growth is their greatest
fear
Millennials want to truly understand a company's purpose, align
with it and work with others to propel the organization's
performance. And they want to be inspired, not overwhelmed, by
employer messages. Storytelling is critical: Millennials want to
learn about employees who embody the organization's values and
communicate authentic stories about their working life.
Millennials' greatest fear is to be stuck without the opportunity
for professional growth and development. Professional services
firms like PwC and EY continue to pull the highest rankings in this
regard; other industries should benchmark how this sector nurtures
employees through training and mentoring.
"The
2015 WMAE confirms that Millennials will go to work for companies
whose stories they can tell, whose values they can espouse and
whose businesses they can learn," says Petter
Nylander, CEO of Universum. "Students are seeking platforms
for their own performance and growth. And they told us which
companies are accomplishing this."
Google takes the top spot for business and engineering
students
There
was little movement in the top five employers among business
students from the 2014 rankings, with Google once again taking top
spot, followed by PwC, EY, Goldman Sachs, and KPMG. The top-ranking
companies among engineering students are Google, Microsoft, Apple,
BMW Group, and General Electric.
Millennials are highly attracted to entrepreneurial energy in the
workplace. They want to work in innovative settings, unencumbered
by infrastructure, while still delivering strong financial results.
Consequently, the tech industry generally attracts this kind of
talent. Regarding employers in other industries, the energy sector
took a hit with all employers losing ranks while the fast-moving
consumer goods industry experienced a positive upswing.
The
WMAE rankings are compiled from the Universum Talent Surveys,
conducted in Australia, Brazil, Canada,China, France, Germany, India, Italy, Japan, Russia,
UK and US. These markets represent 69 percent of the world's
economy. The field period for the data collection was
from September
2014 to April
2015.
Universum is a firm specialized in employer branding. For more
info, go to http://www.bit.ly/wmae2015
Media
contact:
Jonas
Barck, Global Director of Media and Public Relations
[email protected]
+46706933388
Jakobsbergsgatan 22 | SE-111 44 Stockholm, Sweden
www.universumglobal.com