TOKYO /PRNewswire/
--
Collaboration of design and technology results in a
creative breakthrough for the new Lexus Amazing in Motion
campaign.
Luxury
automotive brand Lexus has partnered with world leading experts in
super conductive technology to create one of the most advanced
Hoverboards ever developed.
To
view the Multimedia News Release, please click:
http://www.multivu.com/players/English/7556151-lexus-creates-hoverboard-of-future/
Mark
Templin, Executive Vice President at Lexus International
said; "At Lexus, we constantly challenge ourselves and our partners
to push the boundaries of what is possible. That determination,
combined with our passion and expertise for design and innovation,
is what led us to take on the Hoverboard project. It's the perfect
example of the amazing things that can be achieved when you combine
technology, design and imagination."
The
Lexus Hoverboard operates using magnetic levitation to achieve
amazing frictionless movement. Liquid nitrogen cooled
superconductors and permanent magnets combine to allow Lexus to
create the impossible.
Wrapped in a design that is uniquely Lexus, the Hoverboard features
the iconic Lexus spindle grille signature shape and uses materials
found in the luxury car brand, from the high tech to natural
bamboo.
The
Lexus Hoverboard is part of the fourth project in the Lexus
'Amazing in Motion' campaign that showcases the creativity and
innovation of the Lexus brand.
Testing of the Lexus Hoverboard will be taking place
in Barcelona,
Spain over the coming weeks until Summer
2015.
Notes
to editors:
The
Lexus Hoverboard is a prototype and will not be on sale. Official
hashtags #LexusHover and #AmazingInMotion.
(Logo: http://photos.prnewswire.com/prnh/20150623/225086LOGO )
(Photo: http://photos.prnewswire.com/prnh/20150623/225087 )