NUREMBERG, Germany /PRNewswire/
--
The latest results from GfK Shopping Monitor Electro 2015
reveal that consumers in Latin
America consider previous experience with a brand or
item, and previous experience with the retailer, to be the two most
important factors when shopping for electrical
products.
Out of
a list of 18 different factors, consumers in Latin American
countries consistently selected previous experience as having
greatest importance in their shopping decisions, including during
the browsing and information gathering stages. The ability to make
payments using a mobile phone was rated as one of the least
important factors across all countries.
Looking at the differences between leading markets
in Latin
America, we see that, while the top two influencers are
fairly consistent, the next most important influencers are more
varied. Electrical goods shoppers in Argentinaand Chile place
confidence in retailer websites, while those in Brazil favor
consumer opinion sites and those inColumbia and Peru lean
more towards information at the shelf. Brand and price comparison
websites are also important for Latin American shoppers, but they
do not make it into the top three.
Most important
factors when shopping for electrical products
Argentina
Brazil
Chile
Colombia
Peru
Previous
experience with brand / item
1
2
1
1
1
Previous
experience with retailer
2
1
2
2
2
Retailer
website
3
3
Consumer
opinion websites
3
Information at the shelf
3
3
"The
full study shows brands and retailers exactly what consumers in
each country are buying and why. Our clients use this insight to
understand shoppers' brand perceptions and influence preferences
across all electrical product categories - letting them focus on
those activities that have most impact in each market," says Viktor
Salakta, senior marketing consultant at GfK.
Contact us for more information on GfK Shopping Monitor 2015,
including findings from Asia
Pacific and other world regions.
About the study
GfK
Shopping Monitor Electro 2015 consists of online interviews carried
out in 16 countries: Argentina, Australia,Brazil, Chile, Colombia, Germany, India, Indonesia, Italy, Malaysia, Peru, Philippines, Singapore, Thailand,Ukraine, Vietnam.
An average 1,000 adults are interviewed in each country, consisting
of those who have recently bought, or are planning to buy, the
relevant assortment. Fieldwork was conducted in April
and May
2015.
Contact: Viktor
Salakta, Senior Marketing Consultant, International Retail,
+49-911-395-3280,[email protected]