LONDON/PRNewswire/
-- It has been more than a century since Chivas Regal established
itself as the world's first luxury whisky, and today Chivas Regal
introduces a symbol of luxury for a new era - Chivas Regal The
Icon.
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Born of craftsmanship…
Icons
aren't made, they're born. A blend of some of the rarest and oldest
whiskies available to Chivas Regal, Chivas Regal The Icon is the
pinnacle of the range. To taste Chivas Regal The Icon is to savour
the finest craftsmanship that has gone into each and every bottle
created.
Chivas
Regal The Icon is the culmination of history, and an embodiment of
craftsmanship and tradition married with the unparalleled expertise
of Chivas Regal's Master Blender Colin Scott.
This
ultra-prestige Scotch whisky is an exceptionally smooth blend of
much sought after whiskies from more than 20 distilleries
across Scotland,
including some rare whiskies from distilleries now lost
forever.
Chivas
Regal The Icon is the perfect balance of old and new, with each
distillery imparting its own unique characteristics. At its heart
lie the rarest malts from Strathisla, the spiritual home of Chivas
Regal, and the oldest continuously operating distillery in the
Scottish Highlands. Accented with hand-selected single malts from
Longmorn and Glen
Keith, Chivas Regal The Icon is a bold, balanced and
unforgettable blend specifically developed with discerning whisky
connoisseurs in mind.
Each
year, the Master Blender will produce a limited number of bottles
of this luxurious Scotch whisky, making it a must have product for
whisky adorers and collectors alike.
Handcrafted and exquisitely finished…
Befitting of the luxury liquid within, each bottle of Chivas Regal
The Icon is presented in a hand-blown crystal decanter created by
expert craftsmen at Dartington Crystal. The glass is delicately
etched and finished with precision crafted metalwork and presented
in sublime green glassware in homage to the original green Chivas
Regal bottle that captured the world's attention in 1909. Adorned
with a signature luckenbooth stopper, a traditional Celtic symbol
of love, the distinctive bottle is certain to be adored by whisky
enthusiasts around the world.
Tasting notes
A
celebration of craftsmanship and excellence, Chivas Regal The Icon
is Chivas Regal at its very best. With exceptional character and an
incredibly long and luscious finish, rich notes of honey, vanilla
and dark chocolate are balanced by subtle hazelnut influences from
the cask, delivering a long and luxurious finish in the smooth
Chivas house style.
Colin
Scott, Chivas Regal's Master Blender, commented:
"Chivas Regal The Icon is a truly exquisite blend - perfectly
smooth with an intense concentration of sumptuous flavours that
develop into an exceptionally long, lingering finish. I am proud to
present this luxurious expression of the Chivas Regal house style
to you."
The
inaugural edition of Chivas Regal The Icon will be made available
to purchase for the very first time exclusively from Dubai Travel
Retail from May - September
2015. This luxury Scotch whisky will then be available
globally at 40% ABV in 70cl bottles. Chivas Regal The Icon retails
in Global Travel Retail for RRP of $3,500(USD).
A taste of the past. An Icon for the future.
Notes to Editors
By
1909, Chivas Brothers had developed a wide reputation for producing
luxury goods, which they shipped around the world. The Chivas
Brothers had extensive knowledge and expertise on the aging and
blending of whiskies and built up extensive stocks of maturing
whisky.
Chivas
Regal released a 25 year old whisky in 1909, and met the regulatory
requirements for bottling and labeling, a feat that hadn't been
accomplished by any other companies or brands at the time,
establishing it as the world's first luxury whisky.
About Chivas Regal
Launched in 1909, Chivas Regal is the world's first luxury whisky
and is considered to be a timeless classic, renowned for style,
substance and exclusivity.
A
truly global brand, Chivas Regal today sells 4.6 million 9L cases
annually in more than 150 countries across the globe. Brotherhood,
generosity, entrepreneurship and integrity are at the heart of
Chivas Regal so in 2008, the brand launched its successful Live
with Chivalry campaign, which has inspired Modern Gentlemen in more
than 60 countries around the world to pursue success with
integrity.
The
Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the
Global Travel Retail exclusive,Chivas
Brothers Blend. In October
2014, Chivas Regal announced the addition of a fifth
permanent expression in the Chivas Regal family, Chivas Regal
Extra, sitting within the super-premium range, positioned between
Chivas 12 and Chivas 18.
http://www.chivas.com