TAIPEI/PRNewswire/
-- Appier, a leading Artificial
Intelligence technology company offering versatile cross-screen
marketing solutions, today released an infographic highlighting the
cross-screen user behaviors for gaming industry in seven Asian
markets, including Hong
Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan,
andVietnam.
In
this mobile world, games have evolved to become a part of our lives
across different devices, which can be played anywhere and at
anytime. It's crucial for game marketers to strategize and localize
their game promotions for each market with intelligence, as well as
to build customized user database for each advertising campaign for
optimized campaign efficiency and ROI.
This
infographic, based on a sample of 370 billion data points from
Appier database in the second half of 2014, is designed to provide
marketers in the gaming industry with insights on how the users
interact with gaming ads across different devices --
smartphones, tablets and PCs. It delivers the following key
takeaways for the seven Asian markets to advertisers.
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- http://photos.prnasia.com/prnh/20140903/8521404985Logo