BANGKOK /PRNewswire/
-- CEO of Huawei Consumer Business Group Mr Richard
Yu said that Huawei recognizes Southeast
Asia as a high-potential market, and the company is
planning to beef up its investment in brand building activities in
this region.
"The
brand building budget will be doubled for the Southeast Asian
markets since there's a strong possibility of growth in market
share. Our products have good quality, so we have no doubt that we
will reach our aims," said Mr Yu.
As an
example of Huawei's impressive performance in Southeast
Asia, Mr Yu demonstrated that Huawei's market share
in Myanmar is
50% because the products meet the demands of the consumers, and the
sales increase by words of mouth.
Huawei
will add about 1,500 customer service centers worldwide, and more
than 100 will be in Thailand,
which is Huawei's regional hub for the Southeast Asian region.
According to Mr Yu, Thailand will
be the focus of Huawei's investment in the region, as apparent in
the decision to host a regional press launch for Huawei P8 and its
wearable devices in Bangkok on May
28.
"Our
revenue is very good in Myanmar, India, the
Philippines, and Malaysia. Thailand is
also a big market with a lot of potential, so we are now focusing
on it," said Mr Yu. "Thailand is
admittedly a complicated market, but also an attractive one, so
Huawei is willing to enter this market. Although it takes time, we
are determined to succeed here. We are ready to invest all year
round."
According to an IPSOS Global Research report covering 32 countries,
Huawei's brand awareness rose from 52% in 2013 to 65% in 2014,
representing a year-on year increase of 25%.
As an
Asian brand, it is impressive that Huawei's brand awareness in the
global market easily rivals other Western brands.
In Western
Europe, Huawei recorded significant year-on-year growth last
year in terms of brand awareness: Netherlands (61%), Spain (60%),
German (57%), Italy (54%)
and Russia (41%).
In
terms of brand momentum growth, Huawei ranked third and stood out
among second-camp brands, and Huawei has become the first Chinese
company to successfully enter Interbrand's Top 100 Global Brands of
2014 list, taking on the 94th position.
Huawei
started out so small almost 30 years ago, and has grown into a
multinational telecommunication giant today. Founded in 1987,
the China-based
company is now known as the world's third largest smartphone
vendor, following Apple and Samsung.
Huawei
has been very active in improving its global brand influence over
the past decade, and has succeeded in doing so. Last year, its
global brand increased by 65% and exceeded 80% in five countries
- Burma (100%),China (90%), Guatemala (88%), Costa
Rica (88%), and South
Africa (84%).
Photo
- http://photos.prnasia.com/prnh/20150520/8521503256