SHANGHAI /PRNewswire/
-- The two-day 2015 China Hotel Marketing Conference came to a
successful conclusion on May
14, bringing together over 600 senior executives from the
global hospitality sector who engaged in a discussion on the
industry theme of "multiscreen, crossover and cross-sector".
In the
key CEO dialogue session held on the opening day of the conference,
Mr. Simon
Zhang, Chief Executive Officer of Jin Jiang International
Hotels exchanged his opinions with another three business leaders
on a number of topics based on their experience operating their
respective hotel brands. The discussion also touched upon
opportunities and challenges facing the Chinese hospitality sector,
crossover and integration of the sector in the era of the internet
and the impact of the emerging vacation rental model at traditional
hotels.
The
Chinese hospitability sector entered an era of vertical and
horizontal alliances in 2014. Jin Jiang International Group
acquired Louvre Group in January of 2015, an important step in the
group's global expansion strategy. Mr. Simon
Zhang said, "With the acquisition, Jin Jiang further
complemented the group's hotel brand portfolio while integrating
hotel resources and leveraging Louvre's complementary regional
advantages in resources, finally enhancing the group's asset value
and increased its market share."
The
theme of the conference reflects the importance of crossover and
integration across the hospitality sector in the era of the
internet. Jin Jiang International Hotels made significant progress
in terms of crossover and integration within the company by
bringing together in-house product resources and the membership
system through its e-commerce business. "The company will continue
to promote the crossover and integration of resources and continue
its transformation into an multinational company with global reach
through a comprehensive evaluation and optimization of the
business, including brand consolidation, operational management,
system integration and strategic development. "stated
Mr. Simon
Zhang. The company plans to make full use of the centralized
service and management platform to improve the membership point
system for brands owned by Jin Jiang and Louvre, facilitating point
sharing and enhancing membership value. At the same time, the
company will upgrade the guest room booking system by
interconnecting the booking systems of all its hotel brands, with
the aim of creating an international membership management system
and a multi-layer direct sales channel network covering nearly 50
countries and regions worldwide. In addition, the company will
leverage its proprietary tourism resources to launch outbound
tourism services in the domestic market by working with several
large Chinese tourism agencies, strengthening its cooperation with
the tourism sector.
2015
marks the third consecutive year that Jin Jiang
International Hotels has participated in the conference as a
partner, engaging in interactions and exchanges with leading
companies and business leaders across the global tourism sector as
they shared leading edge industry opinions and innovative
experiences. Meanwhile, facing the ever-changing and extremely
competitive market, the company has continued to employ new
approaches in decision-making, marketing, business processes and
memorable experience in order to create a more outstanding Chinese
brand.
About Jin Jiang
International Hotel Management Company Ltd.
Jin Jiang International Hotel Management Company Ltd. (Jin
Jiang International Hotels) has a portfolio of over 120 distinctive
star rated hotels with a room inventory of over 35, 000 hotel rooms
spread across 76 cities inChina.
Under the Jin Jiang branding concept, the company has a new premium
"J" hotel brand, five star luxury properties and four star business
properties.
Jin Jiang International Holdings Company Ltd. ("Jin Jiang" or
the "Group"), is China's premier
hospitality conglomerate, owner, developer and operator of hotels
across all market segments. The Group manages, through its wholly
owned subsidiary Jin Jiang International Hotel Management Company
Ltd., the entire portfolio of owned and/or operated four and
five-star hotels and its sister company Jin Jiang Inn which focuses
on budget hotels. Jin Jiang International Hotels (Group) Company
Ltd. is the leading operator and manager of hotels inChina.
Overall, the Group owns and operates a collection of
over 1,767 hotels globally, and has a total room inventory in
excess of 258, 000. Amongst them, 1,339 distinctive hotels and inns
are located in more than 310 cities and towns within 31 provinces,
autonomous regions and municipalities across China.
Every Jin Jiang hotel is a memorable reflection of its
destination's unique style and culture. Jin Jiang International
Hotels, with its qualified hotel management background and passion
for excellence, dedicates itself to offering reputable hospitality
services to its valued customers. With experience originating from
the 1920s, its core competitiveness has accelerated in recent
years. Together, the professional corporate and hotel management
teams have extensive international hospitality experiences and
backgrounds. This renowned company is rapidly growing and continues
to strengthen and build its brand presence in China in
addition to building into a strong internationally known
brand.
For more information or reservations, please
visit: www.jinjianghotels.com.
Photo
- http://photos.prnasia.com/prnh/20150518/0861504173