SINGAPORE, Dec. 20, 2012
/PRNewswire/—Formica®, the original high pressure laminates
company, today announced the opening of a new flagship showroom in
Singapore, the company’s first in Asia.
The new showroom, located at 504, Sims Avenue, Geylang, close to
the Central Business District, gives visitors the chance to expand
their knowledge of the latest designs of Formica and its
application beyond basic applications. The store features product
displays such as cabinets, kitchen fixtures, bedroom and wall
panels in a real-life home setting. Customers also have the
opportunity to see and feel up-close the textures of different
laminates on display.
“The Formica Singapore Showroom is a ‘lifestyle’ store that
gives customers inspiration to design their home using high
pressure laminates (HPL) in all areas of interior home furnishing,”
said Fred Wang, President of Formica Asia. “We believe the Formica
Singapore Showroom will work as a bridge to inspire our architects
and designers in Asia and has more effective communication with our
customers.”
Wang said that the showroom was aimed equally at interior
designers and architects but also can provide inspiration to the
general public as they seek to improve their lifestyles. “This new
flagship showroom is ideally located for visitors to explore
options, get inspired, meet with Formica representatives,
collaborate with interior designers or architects and demonstrate
the latest designs in a real-world application.”
The focal point of the showroom is the unique lifestyle-driven
designs, with mix & matched colors applying in a real-life home
setting, establishing an updated, modern yet sophisticated tone as
guests enter the space and experience beyond the product display
areas.
Formica’s intention was to design a space that communicates its
quality, innovation and brand spirit. The showroom features a
living room that comes with built-in cabinets in warm earth-tone
wood grains matching with Formica DecoMetal®, the premium range of
Metal Laminates & Solid Metal by Formica Group, hence
enlivening the ambience. The built-in kitchen fixtures highlights
the strength of Formica® 2mm thick Gloss Compact® Grade Laminate
that luxuriate the beauty of a remarkably enhanced flat surface.
Stepping into the bedroom area, the wall panels are installed with
the new range of Wood Grains from Infinite Creations by Formica
Asia, showcasing the brand’s new series of design integrity of
transforming the ordinary into something spectacular.
The opening of the showroom also showcases Formica’s commitment
in sustainability. Formica® Laminates are GREENGUARD Certified and Singapore Green Label Certified.
To support Formica’s commitments for environmental stewardship,
sustainability was a driving factor throughout the design and
construction process.
Formica® is committed to design, quality, service, integrity and
sustainability. The showroom offers interior designers, architects,
dealers, home owners and other guests with an easily accessible
destination for viewing these design solutions at the following
operating hours.
Monday to Friday: 9 am to 5:45 pm
Saturday: 9 am to 12: 30 pm
Sunday: Closed
Formica Singapore Showroom Information
Location: 504 Sims Avenue Singapore 387568
Tel: +65 6514 1313 (1-800-FORMICA)
Fax: +65 6846 7030
About Formica® Laminates
Formica® Laminates are made of specially selected kraft and
printed papers impregnated with thermosetting synthetic resins and
fused together under heat and high-pressure in a controlled
environment to form single high-density sheets of laminates used
for furniture and interior surfacing such as walls, worktops,
kitchen cabinets, wardrobes, doors, office furniture, shelves, and
more. All laminates are manufactured in strict accordance with the
ISO 9001, ISO 14001 and OHSAS
18001 criteria and meet or exceed the performance
requirements of ANSI/NEMA Standards,
LD3-2000, BS EN
438:1995 and ISO 4586-2 for high
pressure decorative laminates. Formica® Laminates have been
certified according to the GREENGUARD Indoor
Air Quality Certification Program for Low Emitting Products and the
GREENGUARD Children and Schools Certification
Program for Low Emitting Products.
About Formica Group
Formica Group globally leads the industry in the design,
manufacture and distribution of innovative surfacing products for
commercial and residential applications. For more information about
Formica Group, its products, special programmes and promotions,
visit www.formica.com.
Formica Group is a global group of companies consisting of
Formica Canada, Inc., Formica Corporation, Formica de Mexico S.A.
de C.V., Formica IKI Oy, Formica Limited,
Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Shanghai
Formica Decorative Material Co., Ltd., Formica (Thailand) Co.,
Ltd., Formica (Asia) Ltd., Formica Korea Corporation, Formica
(Singapore) Pte. Ltd., Formica (Malaysia) Sdn. Bhd., among
others.
Please Note: Formica and the Formica anvil device are registered
trademarks of The Diller Corporation.
(C) 2012 The Diller Corporation
A Fletcher Building Company
SOURCE Formica Group