SINGAPORE, Dec. 12, 2012
/PRNewswire/—Mobile Value Added Services (VAS) industries in
emerging markets are under threat from rising smart phone adoption
and the growth of global mobile players. The 7th Annual Mobile
VAS Conference will thus gather mobile
operators, VAS and content providers to
discuss how they can rise to these challenges. The event will be
held on the 5-6th March 2013 in Jakarta and is designed for
VAS stakeholders in Asia.
As customers turn to smart phones and Over-The-Top Content from
global players like Apple, Samsung and Facebook, mobile operators
are being squeezed out of the VAS market.
Silu Cao, Programme Director, Telecoms IQ said this cuts the need
for mobile VAS and mobile operators in
emerging markets need to beware. “The current situation for the
mobile VAS industry is not rosy. Global
magnates and innovators want to take a slice of the VAS pie in emerging markets so mobile operators need to
step up their game,” said Silu.
“The silver lining is that emerging markets are in the early
stages of smart phone adoption, so there’s a chance for things to
turn around. The 7th Annual Mobile VAS
Conference is an opportunity for mobile operators to discuss how
they can provide valuable content to customers; deal with the rise
of Over-The-Top players and ultimately increase customer
loyalty.”
The event has specific sessions catered to the challenges faced
by mobile operators, including sessions on how to manage
VAS as it moves to mobile internet and social
platforms; create compelling content users are willing to pay, and
how to capitalise on mobile commerce. Regulators from Indonesia and
India will also share their vital insights on the regulatory
developments within the market.
Mobile operators in emerging markets must avoid being left
behind as technological convergence becomes the new norm. “The
lines between mobile, internet, TV and telecoms are blurring in
developed markets, and emerging markets in Asia Pacific will
experience this soon. Therefore, mobile operators in these markets
need to make every effort to avoid becoming a transmission
pipeline.”
Speakers at the event include:
Ashwin Sasongko, DG for Application and Content, Ministry of
ICT Indonesia
Heru Sutadi, Executive Director, ICT
Institute Indonesia
Erik Meijer, Chief Commercial Officer, PT Indosat Indonesia
Jason Lo, Chief Executive Director, Tune Talk Malaysia
Supaporn Preechakitanant, Content Partnership Management Manager,
AIS (Thailand)
For more information about the 7th Annual Mobile VAS Conference, please visit the event website, www.mobilevasasia.com, call +65
6722 9388 or email [email protected].
PR Newswire
SOURCE Telecoms IQ