Latest edition of the interactive publication also includes
enhanced features for existing iPad, Android and printed
versions
SINGAPORE, Oct. 4, 2012 /PRNewswire/ --
RS Components( http://uk.rs-online.com/web ) (RS), the trading
brand of Electrocomponents plc(http://www.electrocomponents.com ) (LSE:ECM),
the world's leading high service distributor of electronics and
maintenance products, has launched a new iPhone application for its
eTech magazine, and has introduced a range of reader-enhancing
features to the existing iPad, Android and printed versions of the
company's free-of-charge and highly interactive
publication.
(Logo: http://www.prnasia.com/sa/2011/05/04/20110504368830.jpg )
(Photo: http://www.prnasia.com/sa/2012/10/03/20121003144740249679.html )
The first release of eTech for iPhone is available in English
language, and has been styled to enable iPhone users to gain fast,
easy access to information and updates on the latest range of
electronics products, technologies and online design resources
offered by RS.
The launch of eTech for the new iPad brings razor-sharp viewing on
the iPad 3 enabled by the high resolution (2048 x 1536) Retina
display, which features a groundbreaking 3.1 million pixels. eTech
for iPad is published in three languages - English, Chinese and
Japanese - increasing accessibility to the full range of RS
services for suppliers and customers in these important,
fast-growing local markets.
Launched in English language in May 2012, the eTech Android app now
includes versions in Chinese and Japanese, significantly boosting
the numbers of tablet users able to view the interactive
publication in their local language.
In addition, RS is exploiting the capabilities of the Aurasma
augmented reality platform to allow readers of the printed version
of eTech to automatically display relevant digital content on their
smart device. Aurasma uses the device's video camera to recognise
trigger images, to activate the display. The platform is primarily
designed to run on internet enabled mobile devices such as the
iPhone 5, 4s, 4, 3Gs, iPad 2, 3 and higher-end Android
devices.
"eTech magazine is growing in importance and popularity as a
channel through which our suppliers and customers keep abreast of
the latest electronics products and services offered by RS," said
Glenn Jarrett, Global Head of Product Marketing at RS. "Providing
this information in a range of easily downloadable formats and
languages broadens accessibility across the globe and raises
awareness of the evolving suite of free design tools available to
engineers from RS."
About RS Components
RS Components and Allied Electronics are the trading brands of
Electrocomponents plc, the world's leading high service distributor
of electronics and maintenance products. With operations in 32
countries, we offer more than 550,000 products through the
internet, catalogues and at trade counters to over one million
customers, shipping more than 46,000 parcels on the same day the
orders are received. Our products, sourced from 2,500 leading
suppliers, include electronics, automation and control, test and
measurement, electrical and mechanical components.
Electrocomponents is listed on the London Stock Exchange and in the
last financial year ended 31 March 2012 had revenues of
GBP1.27bn.
For more information, please visit the website at
www.rs-components.com.
Further information is available via these links:
Twitter: @RSElectronics; @alliedelec; @designsparkRS
RS Components on Linkedin
http://www.linkedin.com/company/rs-components
Relevant Links:
Electrocomponents plc
www.electrocomponents.com RS Components
www.rs-components.com DesignSpark
http://www.designspark.com
Editorial Contact:
RS Components
Tan Soo Chun
Public Relations Manager - Asia Pacific
Tel: +65 6391 5745
Email: [email protected]
The Hoffman Agency
Rasheed Abu Bakar
Senior Account Executive
Tel: +65 6361 0250
Email: [email protected]
SOURCE﹛RS Components