SINGAPORE, Aug. 24, 2012 /PRNewswire-Asia/ -- Tagit announced
Maybank Singapore's latest mobile banking app is running on Tagit's
proprietary Mobeix platform. Developed by Tagit, a leading
Singapore-based mobile solutions company, Maybank's mobile banking
application suite adopts a completely new design approach for
mobile banking - and is the first to deliver innovative
personalization features and connection to social media platforms
to customers.
Maybank's mobile banking channel will offer their customers the
convenience of performing account enquiries, bill payments and
online funds transfers on-the-go via their mobile devices.
Maybank's mBanking app is also the first and only mobile service in
the industry that allows customers to perform cross-market
transactions such as bill payments and funds transfers from
Singapore to Malaysia.
Mr Lim Kuo Siang, Head of Information Technology and Virtual
Banking at Maybank Singapore said: "Through the new app, we aim to
enrich our customer's experience with us, underscoring our vision
to humanize financial services across Asia and commitment to
address customers' evolving mobile lifestyle needs. The dynamic
features in this mobile app created with Tagit technology allows us
to engage with our customers beyond the brick and mortar
functionalities of banking."
Commenting on the announcement, Mr. Navtej Singh ("Naffi"),
CEO& Co-Founder of Tagit, said, "Tagit is delighted to support
leading banks such as Maybank by providing a secure, reliable and
scalable platform that allows them to give their customers great
user experience, which will in turn enhance appreciation for the
brand."
Tagit's platform enables dynamic changes in the app without the
hassle of customers upgrading or reinstalling the app. It provides
customers with an advanced user experience that is unrivalled in
the marketplace. The adoption of the platform by some twenty banks
in ten countries across three continents is testimony to its
mainstream adoption by financial institutions.
On top of its core banking services, Maybank's new mobile app also
integrates personal features that will allow users to customize the
loading page with their pictures as reminders of their personal
savings goals. Tagit's Mobeix platform also enables Maybank to
inject smart and fun add-ons like Instant Rewards, a "Spin-a-Wheel"
game that rewards customers with instant prizes and freebies. The
app also provides latest news and updates on product deals straight
from the bank's Facebook and Twitter pages.
Through the app's location-based features, customers are able to
conveniently locate Maybank's branches, ATMs and allied networks
like the ATM5, AXS and iNETS kiosks and instantly enjoy the
benefits of finding the latest Maybank promotions from
participating retailers and outlets.
To promote better user experience, Maybank, with the help of Tagit,
has adopted an innovative approach to the look and navigational
design of the app, differentiating it from existing mBanking apps
in the market. Running on a single mobility platform, Tagit's
solution has given Maybank the ability to introduce a wide range of
new offerings across various mobile phone models and devices
rapidly and efficiently.
Maybank's mobile banking app is available for download in the Apple
App Store starting August 24, 2012. With the rollout of the new
mobile app, Maybank has plans to enhance the mobile banking
platform by delivering more rewarding and convenient banking
services to customers.
About Tagit
Tagit is a Singapore-based mobile solutions company with a
proprietary mobile banking and commerce platform which provides
secure, scalable and innovative solution for financial
institutions, enterprises and telcos to extend their web-based
services to the mobile universe in a seamless and cost-efficient
manner. Tagit's proprietary mobility platform enables rapid
mobilization of banks and enterprises, aggregators and payment
switches to deliver transactions with high security and
scalability. Tagit recently emerged Winner of the "Emerging
Enterprise Award 2012" and has the distinction to be recognised as
a "Singapore SME 1000" company based on its outstanding financial
performance. For more information on Tagit, its solutions, clients
and projects, please visit http://www.tagitmobile.com.
For media enquiries, please contact:
PR for Tagit
Grace Cuenca Rasyida Samsudin
Rice Communications Rice Communications
Tel: +65 6221 8322 Tel: +65 6221 8047
Mbl: +65 8399 1890 Mbl: +65 9299 7205
[email protected] [email protected]
For business enquiries, please contact:
Naffi Singh
CEO & Co-Founder of Tagit
Tel: +65 6664 9280
Mbl: +65 9021 5999
[email protected]
SOURCE Tagit