Malaysia Airlines Partners PayPal for Faster
and Safer Mobile Payment Option
2012/07/05 14:10
SUBANG, Malaysia, July 5, 2012 /PRNewswire-Asia/ --
Malaysia Airlines has teamed up with PayPal to become the first
airline in Southeast Asia providing faster and safer mobile
payments in as little as two clicks on any Internet-connected
mobile device. The national carrier's MHmobile app and flymas.mobi
mobile site now accept PayPal for all its domestic flights and from
Malaysia to its international destinations, booked from anywhere in
the world.
(Photo: http://www.prnasia.com/sa/2012/07/05/20120705134326721897.html )
As an extension of this convenience, PayPal's mobile checkout
experience for Malaysia Airlines flights from other areas will be
rolled out in phases in the near future.
In conjunction with the launch of this improved customer experience
option, Malaysia Airlines' Enrich will be rewarding its loyalty
programme members with 500 Enrich miles per transaction made using
PayPal on mobile devices from 5 July 2012 to 5 October
2012.
To commemorate this launch, Malaysia Airlines is offering
promotional all-in fares from as low as RM150 for Malaysian
domestic travel and starting fares of RM340 for ASEAN destinations.
Customers may start booking from 5 July 2012 - 8 July 2012 for
travel from 5 July 2012 - 31 October 2012 to enjoy these offers,
which are not restricted to PayPal users but open to
all.
The phenomenal growth of smartphones and the mobile commerce market
in Malaysia and worldwide brought about this decision by Malaysia
Airlines. In 2011, Malaysia Airlines saw an increase of 500% in
average daily bookings via MHmobile.
According to the recent PayPal Mobile Shopping Insights 2011 study,
the mobile commerce market in Malaysia grew from RM101 million in
2010 to RM467 million in 2011, representing more than a 370% jump
in just one year. The mobile commerce market is also forecasted to
grow more than seven times to reach RM3.43 billion in 2015. There
were 642,770 Malaysians who made a purchase through a mobile device
in 2011 and the median spend increased to RM500 per mobile shopper
in 2011. Booking of airline tickets was in the top five mobile
shopping categories for Malaysians worth RM32 million in total
mobile transactions in 2011. More importantly, airline ticket
booking is a top three category for future purchases on
smartphones.
The Malaysia Airlines' customer experience is further enhanced with
the introduction of PayPal's faster, safer mobile payment service.
Booking and paying for an airline ticket can be done in half the
time when paying via PayPal as compared to other online payment
options. Customers can simply login to their PayPal account with
their email address and password, then confirm the payment in as
little as two clicks. To provide a more secure transaction, no
financial details are stored on the mobile device and PayPal never
shares its users' information with any merchants.
Malaysia Airlines, Senior Vice President, Marketing &
Promotions, Al-Ishsal Ishak said, "Since the launch of MHmobile in
2009, we've seen an upward trend of recurring customers of which
70% of the transactions are made by Enrich members. More and more
customers are turning to mobile these days and we are working
towards enhancing the customer experience by ensuring safer,
smoother transactions via mobile devices. We believe our
collaboration with PayPal will provide our customers with just what
they need in today's fast-paced and mobile-centric lifestyle," he
added.
PayPal Asia Pacific Director of Mobile, Rahul Shinghal said,
"Recognizing that consumers have a 'store in their pocket' and want
to shop anytime and anywhere on their mobile devices, merchants
across the Asia Pacific region who innovated and adopted our
industry-leading mobile checkout solution were rewarded with on
average a six-fold increase in their mobile sales in 2011. Malaysia
Airlines provides a world-class airline ticketing experience on
mobile devices and we're happy to enable their mobile ticketing app
and site with our simpler, safer mobile payment
service."
MHMobile app is available on iOS and Android devices and now also
on Nokia Windows Phone mobile devices. PayPal's mobile checkout
solution has been integrated with the SITA mobile ticketing system.
SITA is used by more than 500 airlines worldwide.
To start using the service, customers may logon to flymas.mobi via
their smartphones or download the MHmobile app to book their
travels of choice via Malaysia Airlines.
For media enquiries, please contact:
Malaysia Airlines PayPal Asia Pacific
Malini Saudranrajan Dickson Seow
Tel: +60-3-7840-2520 Tel: +65-6510-6463
Email: [email protected] Email:
[email protected]
The Hoffman Agency
Idran Junadi
Tel: +65-6361-0255
Email: [email protected]
SOURCE﹛PayPal; Malaysia Airlines