SINGAPORE, May 23,
2012 /PRNewswire-Asia/ -- DirectAsia.com aims to ruffle
a few feathers within the insurance industry with its latest
advertising campaign.
(Photo: http://www.prnasia.com/sa/2012/05/23/20120523094620548079.html )
You've seen the adverts in the Singapore press. Rows of happy smiling agents
pictured celebrating their success with traditional insurance
companies.
Now DirectAsia.com( http://www.directasia.com ) has turned the tables in
its latest advertising campaign. Instead of featuring smiling
agents they're showing happy customers in their spoof ad.
Underneath are the words, "Insurance companies today seem to have a
lot of happy agents. Quite frankly, we'd rather have happy
customers."
The award-winning online insurer, which cuts out the agents and
sells directly to customers, sees the bold advert as a fun way to
hit back at traditional insurance companies. It is meant as a
light-hearted dig at recent advertising campaigns showing happy
agents and financial advisers who have produced the most business
and earned the most commission.
Simon Birch, CEO of DirectAsia.com, said:
"This is meant as a playful dig at the insurance companies who are
celebrating the success of their agents when we feel they should in
fact be celebrating their customers.
"We're here to change the face of insurance in Singapore and that includes making a stand when it
comes to our advertising campaigns. We know this will be seen as a
controversial move but we're not afraid to be bold, bright and
direct."
About DirectAsia.com
DirectAsia.com is a new and innovative direct online insurance
provider that began operations in June
2010. As a dedicated direct personal lines insurer,
DirectAsia.com provides fast and easy access to insurance needs
online. Fully licensed and regulated by the Monetary Authority
of Singapore, DirectAsia.com provides
car, motorcycle, travel, home and personal accident insurance
through our online portal -- DirectAsia.com, over the phone and its
customer service centre in the CBD. DirectAsia.com is fully owned
by Whittington Group, an international insurance investment
business headquartered in Singapore, and
is reinsured by Munich Re, one of the world's leading
reinsurers.
For more information on DirectAsia.com's insurance offerings,
please visit www.DirectAsia.com
SOURCE DirectAsia.com