SINGAPORE, March 29, 2012 /PRNewswire-Asia/ --
TripAdvisor(R), the world's largest travel site*, is challenging
travel brands and advertising agencies to design a creative ad
campaign that will run on TripAdvisor, reaching millions of
travelers. The total prize fund is US$1.5 million, with the winning
entry on the TripAdvisor Singapore( http://www.tripadvisor.com.sg ) site
receiving US$100k in equivalent CPM advertising media
value.
(Logo: http://www.prnasia.com/sa/2012/01/26/20120126134542864980-l.jpg )
The 2012 TripAdvisor Creative Ad Challenge gives the
industry the unique opportunity to showcase their creativity and
talent through the highly interactive medium of online ad display
and the chance to impact a global audience of travellers, who are
looking for inspiration while planning their next trip. When this
creative is combined with TripAdvisor's market leading targeting
opportunities, it allows advertisers to communicate with an
extremely engaged and relevant audience, maximizing their brand
impact and media budgets.
Martin Verdon-Roe, VP Display Sales EMEAA for
TripAdvisor said, "The 2012 Creative Challenge gives travel brands
the freedom to develop an engaging media campaign that tells a
story and shows what their brand really stands for, rather than
just focusing on the more traditional ROI price point creative that
is so common online. Following the success of our last challenge,
this year it's even bigger and provides multiple opportunities for
travel brands to win specific market
campaigns."
The 2010 TripAdvisor Creative Ad Challenge was won
by British Airways, with the airline's concept involving an
interactive game, inspired by the well-known The Price Is Right
game show format. Over 12.5m ad impressions were served over the
campaign period and the interaction rate on the banner exceeded
1.65% on all three formats used. The secondary result of the
creative also helped BA generate over GBP1.5m of tracked
bookings.
"We hope to see some really exciting new entries in
2012 that can take advantage of our new and larger advertising
formats. This is a truly unique opportunity for a brand to have a
substantial campaign which can reach and impact a huge audience of
potential travellers that are looking for inspiration while
planning their next holiday or trip," continued
Verdon-Roe.
The prize fund totals US$1.5m in media value and has
been split to allow multiple market winners or two larger
pan-regional winners. The winning campaigns will reach millions of
travellers and will receive the following equivalent values of CPM
advertising on TripAdvisor:
EU Market Splits **
UK US$300k
DE US$150k
FR US$150k
IT US$150k
TR US$150k
Total EU US$900k
--------------------
APAC Market Splits **
AU US$150k
SG US$100k
CN US$100k
JP US$100k
IN US$100k
Total APAC US$550k
--------------------
All entries must be submitted by May 31st 2012 --
the winning campaigns will run on TripAdvisor between August and
October 2012. The campaigns will be judged by a panel of
TripAdvisor sales and marketing experts. For more information and
to submit entries please email [email protected]
All submissions should be a new creative -- no existing or running
campaigns will be accepted.
Notes to Editors
** A market is defined as an IP set of users. For
example a winning entry for the UK Market does not mean that the
advertiser has to come from the UK, the advertiser can be from
another region that wants to market to the UK population on
TripAdvisor.
For more details and T&Cs please
visit:
http://www.tripadvisor.com.sg/PressCenter-i5093-c1-Press_Releases.html
About TripAdvisor
TripAdvisor(R) is the world's largest travel site,
enabling travelers to plan and have the perfect trip. TripAdvisor
offers trusted advice from real travelers and a wide variety of
travel choices and planning features with seamless links to booking
tools. TripAdvisor-branded sites make up the largest travel
community in the world, with more than 50 million unique monthly
visitors*, and over 60 million reviews and opinions. The sites
operate in 30 countries worldwide, including China under
daodao.com( http://www.daodao.com ). TripAdvisor also includes TripAdvisor for Business, a
dedicated division that provides the tourism industry access to
TripAdvisor's millions of monthly visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and
operates websites under 19 other travel media brands, and together
the sites attract more than 69 million unique monthly visitors**.
TripAdvisor's travel media brands include www.airfarewatchdog.com,
www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com,
www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com,
www.sniqueaway.com, www.smartertravel.com, www.tingo.com,
www.travel-library.com, www.travelpod.com, www.virtualtourist.com,
www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor
Sites, Worldwide, January 2012
**Source: comScore Media Metrix for TripAdvisor Inc.
and its subsidiaries, Worldwide, January
2012
(C)2012 TripAdvisor, Inc. All rights
reserved.
SOURCE: TripAdvisor