- Providing fitness and lifestyle solutions
for individuals, companies and organisations
- Singapore identified as global head office
location
SINGAPORE, March, 22 2012 /PRNewswire-Asia/ --
Fitness-Buffet, a new company helping to put the fun back into
fitness, has opened in Singapore, establishing its global
headquarters at the same time. The company is looking to
revolutionise the way that people approach fitness and sporting
activities, by making them both fun and
accessible.
Fitness-Buffet's entry into the market is timely.
Fitness, lifestyle and personal health have been a hot topic over
recent years. Despite an influx of fitness providers and outlets -
longer working hours and increasing levels of stress in the
workplace make it seemingly difficult for many people to lead the
healthy and fit lifestyle that they would ideally choose. At the
same time companies are placing more emphasis on how they engage
and motivate their employees, supporting higher levels of
productivity and less absenteeism in the long-term. This in turn
also supports a reduction in expensive employee health insurance
costs.
The company is the brainchild of founder and CEO
Callum Laing, a New Zealand-born entrepreneur with experience in
Europe and Asia. Together with a senior leadership team, whose
combined experience includes executives previously from Yahoo! and
Microsoft, Laing believes that his company provides simple answers
to ongoing problems faced by individuals and organisations, where
poor fitness and poor lifestyle choices can have a negative impact
at home as well as in the workplace.
Laing commented, "Our approach is fresh and our
philosophy is simple. We help people find fun in fitness and to
regain some of their vitality for life. At the same time, we
provide health and fitness providers with new clients and minimise
the barriers for people to try out new sports and leisure
activities, while at the same time building confidence and gaining
new experiences".
"Our business model is equally appealing to the
individual looking for some guidance and opportunities to 'try
before they buy', as it is to a HR professional within an
organisation looking for higher levels of employee engagement that
will result in improved employee wellness, happiness and
productivity".
Laing added, "Fitness-Buffet is about having fun.
Like many people, I had got stuck into thinking that getting fit
was about spending half an hour on a treadmill, but there are so
many other opportunities which allow you to meet new people, try
new things and get fit as a bi-product of having
fun".
As its name suggests, Fitness-Buffet allows
individuals to sample a wide variety of activities, ranging from
fitness bootcamps and yoga, to massages and spa treatments, at many
clubs and locations across Singapore. For this reason, several
international organisations have already decided to partner with
the company in offering Fitness-Buffet solutions to their employees
as part of their health and wellness
programmes.
In addition to a national presence, Fitness-Buffet
has also established its regional headquarters in Singapore, and
already has a presence in the US and Thailand with further city
openings planned throughout 2012.
The company has launched at a time when employers
are often under pressure to support the improvement of the overall
health of their employees. Laing added, "With the very real health
concerns associated with passive lifestyles, people are aware they
need to do more exercise, but for many this is associated with
working out in an environment that they do not enjoy.
Fitness-Buffet shows that there are many more ways for someone to
achieve a healthy lifestyle and to have fun at the same time. If
someone is not enjoying themselves then it is hard to remain
motivated, but discovering yoga for the first time or rediscovering
tennis after 10 years can transform an individual's lifestyle in an
instant".
www.fitnessbuffet.com
About Fitness-Buffet
Fitness-Buffet is an exciting concept both for
individual consumers and for employee wellness. By offering a range
of opportunities the company hopes to raise awareness of
interesting and alternative ways to have fun and to get
healthy.
Established in 2011, Fitness-Buffet is headquartered
in Singapore with a presence in the US and
Thailand.
fitnessbuffet.com
For further details, please
contact:
Ian Grundy
Citrus Public Relations Pte
Ltd
+65-6736-4119
[email protected]
Or
Glenn Lim
Head of Partner Services
Fitness-Buffet Pte Ltd
+65-9678-2520
[email protected]
fitnessbuffet.com
SOURCE: Fitness-Buffet Pte Ltd