TripAdvisor is the World's Largest Social Travel
Website
SINGAPORE, March 7, 2012 /PRNewswire-Asia/ --
TripAdvisor( http://www.tripadvisor.com )(R),
the world's largest travel site*, today announced that it is also
the world's largest social travel site. To date, more than 100
million travellers have received a personalized experience,
allowing them to engage first with their own Facebook friends'
reviews and opinions when planning a trip on TripAdvisor. (Note
1)
(Logo: http://www.prnasia.com/sa/2012/01/26/20120126134542864980-l.jpg )
With more than 60 million reviews and opinions on
the site, TripAdvisor has a wealth of travel planning insights from
its community. With the additional insights from friends, impacting
over 100 million travellers to date, TripAdvisor has made travel
planning easier, more social, and more trusted. A Nielsen study
(Note 2) stated that 76% of respondents trust recommendations from
people they know the most.
"We are excited that 100 million travellers have had
a personalized experienced on TripAdvisor, making TripAdvisor the
world's best site to plan a trip using the wisdom of your friends,"
said Adam Medros, vice president of global product for TripAdvisor.
"Providing travellers with a social trip planning experience will
continue to be a strategic focus at TripAdvisor, and we look
forward to having even more travellers see their friends' travel
recommendations on TripAdvisor."
In June 2010, TripAdvisor launched its Trip Friends
product, highlighting where friends had been as shown on the Cities
I've Visited Facebook app, allowing users to get travel insights
from their friends. In December 2010, TripAdvisor enhanced Trip
Friends with instant personalization as part of its ongoing
integration with Facebook. Today when a traveller visits
TripAdvisor, they will see hotels reviewed and experienced by their
friends listed first in TripAdvisor's hotel rankings. This extends
the personalized experience that TripAdvisor had previously
announced highlighting friend activity across hotels, restaurants,
and attractions. This personalization is made possible through the
ongoing integration with Facebook.
Trip Friends functionality is available on all
TripAdvisor sites. Instant Personalization is available on
TripAdvisor sites in the Americas (US, Canada, Mexico, Brazil and
Argentina), Europe (UK, Denmark, Greece, Ireland, Netherlands,
Norway, Poland, Russia, Sweden and Turkey) and Asia Pacific
(Australia, India, Indonesia, Japan, Malaysia, Singapore, Taiwan
and Thailand). More information on TripAdvisor's integration with
Facebook and the personalized travel-planning experience can be
found by visiting:
www.tripadvisor.com/instantpersonalization.
About TripAdvisor
TripAdvisor(R) is the world's largest travel site,
enabling travellers to plan and have the perfect trip. TripAdvisor
offers trusted advice from real travellers and a wide variety of
travel choices and planning features with seamless links to booking
tools. TripAdvisor-branded sites make up the largest travel
community in the world, with more than 50 million unique monthly
visitors*, and over 60 million reviews and opinions. The sites
operate in 30 countries worldwide, including China under
daodao.com. TripAdvisor also includes TripAdvisor for Business, a
dedicated division that provides the tourism industry access to
TripAdvisor's millions of monthly visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and
operates websites under 18 other travel media brands, and together
the sites attract more than 69 million unique monthly visitors**.
TripAdvisor's travel media brands include: www.airfarewatchdog.com,
www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com,
www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com,
www.sniqueaway.com, www.smartertravel.com, www.travel-library.com,
www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com and
www.kuxun.cn.
Note :
1. Source: Facebook Insights, February
2012
2. Source: Nielsen Study -- "Trends in Advertising
Spend and Effectiveness" June 2011
*Source: comScore Media Metrix for TripAdvisor
Sites, Worldwide, January 2012
**Source: comScore Media Metrix for TripAdvisor Inc.
and its subsidiaries, Worldwide, January
2012
(C)2012 TripAdvisor, Inc. All rights
reserved.
For more information, please
contact:
Jean Ow-Yeong
[email protected]
SOURCE﹛TripAdvisor