2nd only to Google Earth, TripAdvisor is the
world's most downloaded travel app
SINGAPORE, Feb. 28, 2012 /PRNewswire-Asia/ --
TripAdvisor( http://www.tripadvisor.com )(R),
the world's largest travel site*, today announced at Mobile World
Congress in Barcelona that it is, after Google Earth, the world's
most downloaded travel app, according to download data for 2011
provided by app research company Distimo (Note
1).
(Logo: http://www.prnasia.com/sa/2012/01/26/20120126134542864980-l.jpg )
The TripAdvisor app was downloaded an average of 25
times per minute in January 2012 and has now surpassed 15 million
total downloads (Note 2) of the TripAdvisor app across all
platforms and devices in 20 languages, making TripAdvisor the
global go-to resource for mobile travel
planning.
TripAdvisor has also announced its new HTML5
cross-platform tablet app, now available in the Android
marketplace. This free app features a clean and simple interface,
making it an easy way for travellers to access the millions of
reviews and opinions on TripAdvisor. Travellers can see a list of
top ranked hotels, restaurants, attractions and more in a
destination and use filters to make quick comparisons and choices
to meet their travel needs.
In addition, recognizing that over 50 percent of
travellers intend to use their phones to find hotels, attractions
and restaurants near their current location (Note 3), TripAdvisor
has launched a widget for the Android app, which loads a page on
your mobile desktop to always show the nearest hotels, attractions
and restaurants to where you are.
"TripAdvisor is focused on delivering the best
experience to travellers on mobile and tablets and we're delighted
to see that TripAdvisor is the most downloaded travel planning app
in the world," said Nathan Clapton, vice president of mobile
partnerships at TripAdvisor. "Mobile is a key initiative for
TripAdvisor and we are constantly innovating with partners to
develop features for mutual benefit."
Other TripAdvisor Cross-Platform App
Features:
Map-based Browsing
Travellers can conveniently zoom in on an area for
more details about the destination they are researching. The app
also allows travellers to identify other nearby hotels,
restaurants, and attractions for those looking to plan a complete
itinerary.
Near Me Now
Travellers can quickly determine what hotels,
restaurants, and attractions are nearby their current
location.
My Saves
Travellers can save hotel, restaurant, and
attraction pages so they can conveniently access them again for
future reference.
Photos
App users also have access to TripAdvisor's more
than 10 million brilliant full-screen traveller photos of the
places they are planning to visit.
For conference attendees
Nathan Clapton, vice president of mobile
partnerships at TripAdvisor, will be at the TripAdvisor pod on the
Android stand in Hall 8 (8C25) during Mobile World
Congress.
TripAdvisor has free mobile apps available for the
iPhone, Android, Windows Phone 7, Nokia, and Palm smartphones,
Android tablets, iPad, and a mobile website available for all major
mobile devices. For more information, visit
http://www.tripadvisor.com.sg/mobile.
About TripAdvisor
TripAdvisor(R) is the world's largest travel site,
enabling travellers to plan and have the perfect trip. TripAdvisor
offers trusted advice from real travellers and a wide variety of
travel choices and planning features with seamless links to booking
tools. TripAdvisor-branded sites make up the largest travel
community in the world, with more than 50 million unique monthly
visitors*, and over 60 million reviews and opinions. The sites
operate in 30 countries worldwide, including China under
daodao.com. TripAdvisor also includes TripAdvisor for Business, a
dedicated division that provides the tourism industry access to
TripAdvisor's millions of monthly visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and
operates websites under 18 other travel media brands, and together
the sites attract more than 65 million unique monthly visitors**.
TripAdvisor's travel media brands include: ww.airfarewatchdog.com,
www.bookingbuddy.com, www.cruisecritic.com,
www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.independenttraveler.com,
www.onetime.com, www.seatguru.com, www.sniqueaway.com,
www.smartertravel.com, www.travelpod.com, www.virtualtourist.com,
and www.kuxun.cn.
Notes:
1. Source: Distimo study of all mobile app downloads
in the travel sector in 2011 across all 65 markets where data is
available for Apple App Store for iPad, Apple App Store for iPhone,
Google Android Market and Windows Phone
Marketplace.
2. Source: internal data
3. Source: PhoCusWright "Mobile hits the mainstream"
report 2012
*Source: comScore Media Metrix for TripAdvisor
Sites, Worldwide, August 2011
**Source: comScore Media Metrix for TripAdvisor Inc.
and its subsidiaries, Worldwide, August 2011
(C)2012 TripAdvisor, Inc. All rights
reserved.
SOURCE﹛TripAdvisor, Inc.