SINGAPORE, Jan. 20, 2012 /PRNewswire-Asia/
--
-- rara.com streaming music service to launch across
Singapore, Australia and Canada
-- Ad-free access to >10 million tracks from just
SGD$0.99 per month in Singapore, AUD$0.99 per month in Australia
and CAD$0.99 in Canada
-- HP to pre-load rara.com on HP PCs in Singapore,
Australia and Canada
-- Grammy award winning Imogen Heap named first
Associate Editor of rara.com
-- rara.com secures licensing from Universal Music
Group, Sony Music Entertainment, EMI Music, Warner Music
Group
-- rara.com now live in 20 countries across the Asia
Pacific, Europe and the Americas
-- rara.com releases consumer research showing 70%
of consumers do not "do" digital music today
rara.com, a revolutionary new digital music service
designed specifically for the mass market who still use CDs and
want an easier way to adopt digital music, launches across
Singapore, Australia and Canada today, a month after launching
across the USA, UK, Ireland, France, Germany, Italy, Spain,
Austria, Belgium, Denmark, Finland, Luxembourg, The Netherlands,
Norway, Sweden, Switzerland and New Zealand.
To enable as many consumers as possible to
experience the joys of rara.com, consumers will be able to gain
instant access to rara.com and a catalogue of over 10 million
tracks ad-free from just SGD$0.99 per month per month for the first
three months in Singapore, AUD$0.99 per month for the first three
months in Australia and CAD$0.99 per month for the first three
months in Canada.
The new service will also be pre-loaded on the vast
majority of Singapore, Australia and Canada HP PCs, and also
available on Android, iOS and other
platforms.
Imogen Heap, who will sit on the new service's Music
Advisory Board as an Associate Editor, said, "I'm really excited to
be an associate editor for rara.com. As an artist in this
transitional music business phase I believe that rara.com is
heading sharply in the right direction. I've travelled the world
this year and have realised that even if fans want to pay for the
artists' work legally it is often actually very difficult for
various reasons. rara.com is a super easy service for everyone to
use and I love the information on tracks and artists that rara.com
gives you. This is just the beginning for rara.com and it's a great
start."
"Uniquely, you can experience access to all the
music you want, ad-free, for less than the price of a single
track," said Tim Hadley, rara.com Director. "Whether you're into
Gaga or Elgar, rara.com is a new kind of streaming music service
which makes accessing the music you love online easier and more
delightful than ever; type rara.com into your web browser and you
have a world of music at your fingertips."
The new service was developed following ICM
Research* commissioned by rara.com which shows at least 70% of
consumers have not bought a digital music track in the past six
months, and that 60% have never experienced any form of digital
music.
rara.com reaches this market by utilising a simple
and beautiful user interface, which removes the need to navigate or
manage lists of digital media files, through a standard web
browser.
rara.com also features a wide selection of expertly
curated music channels to suit your every mood at the touch of a
button making playing music online with rara.com as easy as
switching on your radio or CD player.
rara.com users can also share music through Facebook
and other social networks.
rara.com has secured international licensing
agreements with Universal Music Group, Sony Music Entertainment,
EMI Music and Warner Music Group. Publishers and collection
societies have also licensed the service internationally with
Omnifone creating a catalogue of over 10 million tracks for
rara.com users to enjoy.
"rara.com has delivered a music service that taps
into an entirely new type of music consumer," said Rob Wells,
President of Global Digital Business for Universal Music Group.
"Instead of competing with existing digital music services, it's
designed for the mass market of consumers who have yet to do
digital music at all."
"We are pleased to be partnering with rara.com on
the launch of their new music service," said Michael Paull,
Executive Vice President, Global Digital Business, Sony Music
Entertainment. "Growing the audience for digital music around the
world requires services that resonate with the mass market.
rara.com has been designed with broad consumer appeal in mind with
a simple interface that provides a great music experience and
accessibility across a range of devices."
"rara.com is a great new way for a whole new
audience of fans to find, listen to and share music online,
building deeper connections with the artists they love and
discovering a world of new music as well," said Mark Piibe,
Executive Vice President - Global Business Development at EMI
Music.
"The intuitive and thoughtfully designed interface
combined with the curated channels makes rara.com a service that
will be accessible and appealing to a wide audience and,
potentially, an entry point for many people just starting the
transition to digital music," said Stephen Bryan, Executive Vice
President of Digital Strategy and Business Development, Warner
Music Group.
rara.com is powered by global cloud music service
provider Omnifone. "Omnifone is proud to be behind this global
digital music service," said Omnifone CEO Jeff Hughes, "rara.com's
unique service is a great example of how a company can utilise
Omnifone's MusicStation Platform and unique global licensing
services to bring a truly innovative service to
market."
rara.com's global footprint is expected to double by
the end of 2012.
Notes to editors:
*ICM Research: Sample 1000
adults.
Unique introductory pricing
Access to rara.com in Singapore costs just 99 cents
per month for the first 3 months followed by a flat fee of SGD$4.99
per month for online access (web), with mobile access to rara.com
on Android smartphones (web + mobile) just SGD$1.99 per month for
the first 3 months then SGD$9.99 per month.
Australia/Canada monthly territory pricing for
rara.com is as follows:
Australia
web: Australian Dollar (AUD) - first 3 months $0.99
/ then $7.99
web + mobile: Australian Dollar (AUD) - first 3
months $2.99 / then $12.99
Canada
web: Canadian Dollar (CAD) - first 3 months $0.99 /
then $4.99
web + mobile: Canadian Dollar (CAD) - first 3 months
$1.99 / then $9.99
Users are free to unsubscribe from the service at
any time.
Further information:
Tim Hadley
Director rara.com
+447976410001
[email protected]
SOURCE: rara.com