RS Components Wins 'Best eCommerce Marketing Initiative' at
the eCommerce Awards for Excellence
2011/10/21 10:17
SINGAPORE, Oct. 21, 2011 /PRNewswire-Asia/ -- RS Components (RS),
the trading brand of Electrocomponents plc (LSE:ECM), the world's
leading high service distributor of electronics and maintenance
products, has won 'Best eCommerce Marketing Initiative' at the
eCommerce Awards for Excellence 2011. The award was presented for
the company's successful Search Engine Marketing (SEM) strategy. RS
was also highly commended in the 'International e-Retail Award' and
'Best Customer Service Award' categories. The competition for the
awards included ASOS, Coast, Hostelbookers.com, Shop Direct Group
and Wiggle.
(Logo: http://www.prnasia.com/sa/2011/05/04/20110504368830.jpg )
Keith Reville, General Manager eCommerce at Electrocomponents,
said: "This is a real achievement for our business, not only to be
recognised by one of the world's leading industry bodies for
eCommerce, but also to see our brand out there competing and
winning eCommerce awards against very well known B2C brands. This
acknowledges the significant achievements we have made with our
website and online services in order to meet our customers'
needs."
As part of its customer-focused eCommerce strategy, RS has
implemented a successful SEM initiative that has catalysed a
dramatic cultural shift in the company. RS is working to become
more ubiquitous in key outlets like Google and SEM has become a
vital channel for RS customers. The SEM strategy has realised a
significant rise in search marketing revenue and search traffic, as
well as increased investment and continuously improving
performance.
RS boasts 60 websites across the world, with the majority in
respective local languages. A recent transformation of its
eCommerce website has significantly enhanced the online experience
for its customers. The company's eCommerce strategy has driven
significant business growth; eCommerce revenue grew by around 27%
in the first half of the Group's financial year and now represents
around 54% of Group sales. RS is continuously improving its
eCommerce offering through further customer engagement via the
website, its call centre, and online tools.
The eCommerce Awards for Excellence recognise and celebrate
companies in the UK that are driving the eCommerce industry
forward. The awards cover all parts of the eCommerce process from
mobile commerce and payment solutions to customer service,
marketing and start-up companies.
About RS Components
RS Components and Allied Electronics are the trading brands of
Electrocomponents plc, the world's leading high service distributor
of electronics and maintenance products. Through operations in 32
countries and 17 warehouses, the Group serves 1.6 million customers
worldwide and distributes 550,000 products ranging from
semiconductors and optoelectronics to power tools and protective
clothing. The product and service portfolio supports the entire
product lifecycle from R&D through pre-production to
maintenance and repair. The Group ships more than 46,000 parcels on
the same day the orders are received.
Electrocomponents is listed on the London Stock Exchange and in the
last financial year to 31 March 2011 had revenues of
GBP1.18bn.
For more information, please visit the website at
www.rs-components.com.
More information is available via these links:
RS Components on Linkedin
http://www.linkedin.com/company/rs-components
Electrocomponents plc
www.electrocomponents.com
RS Components
www.rs-components.com
Editorial contact:
RS Components
Tan Soo Chun
Public Relations Manager - Asia Pacific
Tel: +65-6391-5745
Email: [email protected]
SOURCE: RS Components