Baha Mar Opens
Hong Kong Office
NASSAU, The
Bahamas, Sept. 27, 2011 /PRNewswire-Asia-AsiaNet/ –
The
multi-billion dollar resort positions itself strategically to
strengthen its Chinese partnerships
Baha Mar, the
$3.5 billion resort complex marking the dramatic resurgence of a
golden stretch of beachfront once called The Bahamian Riviera,
announced today it has opened an office in Hong Kong, a strategic
move intended to strengthen sales and marketing capabilities within
Asia-Pacific. Located in the prestigious International Finance
Center overlooking Hong Kong Harbor, Baha Mar’s new offices will be
managed by Mabel Chau, the newly appointed Regional Director of
Sales & Marketing, Asia-Pacific. Chau boasts more than 25 years
of industry experience, and most recently functioned as Director
and Founder of Sigma H Consultants, where she provided sales and
marketing, project management and business consulting to hotels,
law firms, banks and luxury lifestyle products.
“Our expansion
into Asia, and particularly into China, is further evidence of our
commitment to the region and the strengthening of our unique and
valuable relationships with our Chinese partners,” stated Richard
English, Senior Vice President for Baha Mar. “A physical presence
in Hong Kong allows us to more efficiently support marketing
efforts in the region, promote The Bahamas in general and our
project in particular,” English said.
The Chinese
partnerships with Baha Mar are unprecedented in the hospitality
industry and include the Export-Import Bank of China (Ex Im Bank),
lending almost exclusively to governments and financial
institutions. Additionally, China State Construction Engineering
Corporation (CSCEC), China’s largest construction company, plans to
turn into a reality Baha Mar’s vision of establishing a unique,
“destination within a destination” featuring stunning structures
that complement the authentic beauty of The Bahamas. CSCEC, with
total assets of approximately $43 billion, believes Baha Mar will
be the pinnacle of its achievements to date, and indicative of its
finest work.
The
1,000-acre, $3.5 billion resort, gaming and entertainment complex
slated to open in late 2014, will boast some of the world’s most
famous hotel brands, including Rosewood Hotels & Resorts,
Morgans Hotel Group and Hyatt Hotels & Resorts, as well as a
Casino Hotel, creating 2,250 new rooms within four spectacular new
hotels. Baha Mar’s stunning, new 100,000 square-foot casino will be
the largest in the Caribbean, and the only true gaming experience
outside Las Vegas.
Baha Mar will
also feature the largest convention center in The Bahamas, with
200,000 square feet of space, which can also double as an
entertainment venue and sports arena.
Other
amenities will include a 50,000 square-foot retail village
combining an upscale shopping experience with Bahamian arts and
crafts, chef-branded restaurants and entertainment venues. A
20-acre Eco Water Park and pool experience, and three unique spas,
including the largest spa in the Caribbean, will be set on the
along 3,000 feet of the most pristine beach in the world. The
planned 18-hole Jack Nicklaus Signature Course is one of a select
few such top-tier Nicklaus courses in the world.
For more
information: www.bahamar.com
SOURCE: Baha
Mar