LONDON, Sept. 15, 2011 /PRNewswire--Asia/ -- The World Match Racing
Tour (WMRT) has today signed a new exclusive partnership with
Garrard, the world's oldest jewellers, to become the Official
Jeweller and Silversmith to the Tour.
(Logo: http://www.prnasia.com/sa/2011/04/28/20110428517840-l.jpg )
(Logo: http://www.prnasia.com/sa/2011/09/15/20110915202435682449-l.jpg )
(Photo: http://www.prnasia.com/sa/2011/09/15/20110915202045816647.html )
The partnership with the world's leading professional sailing
series will complement Garrard's rich heritage and association with
sport where its famous hallmark can be found on renowned trophies
including the earliest existing sailing trophy, made by the firm in
1776, called the 'Cumberland Cup' , followed by the America's Cup,
the Cricket World Cup and the FA Premier League trophy.
As part of the 3-year agreement, the ISAF Match Racing World
Championship trophy will join this stellar list when a new
Garrard-created Tour trophy is unveiled at the season finale, the
Monsoon Cup, in November after which it will be on display at the
jeweller's flagship London store and other Garrard stores
throughout the year. Garrard will also be creating a limited number
of nautical themed jewellery to mark the partnership.
As an Official Tour Partner, the Garrard brand will be integrated
across the Tour's extensive multimedia channels and marketing
campaigns while bespoke hospitality packages, including 'evening
functions hosted by Garrard' will be created for the company's
guests to give them a first-hand experience of a Tour event and the
high intensity of match racing. As well as enjoying an on-event
presence, Garrard will also have the opportunity to host two VIP
events in association with the Tour at their London store each
year.
Jim O'Toole, CEO of the World Match Racing Tour, commented: "It's a
pleasure to welcome Garrard as a new partner to the World Match
Racing Tour. Garrard has a rich, individual history with some great
sporting associations and we're delighted to become a part of that
family. We're in an exciting phase of growth on the Tour and we
look forward to working closely with Garrard to cement their link
to sailing by incorporating their brand into both the Tour and our
global fanbase."
Eric Deardorff, CEO of Garrard & Co Ltd, added: "We are
honoured to continue our rich, 235-year history with world-class
sailing venues by designing the ISAF 2011 Match Racing World
Championship trophy. To further enhance our involvement with
sailing enthusiasts, Garrard is launching 'Nautical' -- a sterling
silver collection of nautical-themed jewellery that, alongside our
18ct gold fine jewellery collections, will be available at key
events throughout the Tour and at our London flagship store on
Albemarle St. We are really looking forward to working with the
World Match Racing Tour."
The race to hold aloft the new ISAF 2011 Match Racing World
Championship trophy is heating up with a number of skippers and
teams still in with a chance of overall glory. As the Tour heads to
the Argo Group Gold Cup in Bermuda in October for stage 7 of the 8
stage series, just 17 points separate first and fifth place. Follow
all the action at www.wmrt.com
For more information, please contact:
Audrey Lakai
Communications Department
World Match Racing Tour
+60-12-502-2206
[email protected]
SOURCE﹛World Match Racing Tour