Intra-industry
competition and antiquated SSL workflow labelled the biggest
barriers
SINGAPORE, Aug. 23, 2011
/PRNewswire-Asia/ -- GlobalSign (www.globalsign.com.sg), a
specialist in SSL partner programs and security automation
technologies, on Aug. 8 2011, announced results of a survey
revealing the challenges SSL resellers face, including an extremely
competitive industry, an antiquated workflow, and increasingly
complex hosting technical environments requiring flexible SSL
technology. The survey included responses from 240 SSL resellers
from the United States and Europe.
The hosting industry is a very
competitive market landscape with thousands of companies reselling
SSL. Gaining a competitive edge is extremely difficult, as
indicated by the eighty percent of respondents who identified
industry competition as the number one challenge to reselling SSL
Certificates. Adding to the challenge is the confusion that seems
to surround SSL. With seventy-five percent of respondents reporting
difficulty marketing SSL and sixty-nine percent of respondents
reporting a challenge explaining the value proposition, it is clear
that customers are still unsure of SSL. SSL providers, hosting
companies, and the press need to continue explaining the
significance and benefits of SSL via all channels.
Adding to the confusion surrounding
SSL is the slow and error prone lifecycle, which hasn't changed
much since it was created in 1996. Automation is consistently
brought up within reselling circles as a solution to this problem.
When respondents were asked why they would consider implementing an
automated solution, almost equal importance was placed on reducing
time spent managing SSL and improving delivery speed to customers.
It is clear that both resellers and customers are feeling the
consequences of the outdated SSL workflow.
"SSL should be a value-add for
hosting companies. Instead organizations end up spending valuable
time and resources managing problems that arise with the current,
antiquated SSL workflow," said Steve Waite, Chief Marketing
Officer, GlobalSign. "It is time for SSL to join the 21st century
and automation is the way to do it, which is why we've recently
launched a revolutionary technology, OneClickSSL, which completely
automates the SSL lifecycle, eliminating the support overhead for
the reseller thus allowing organizations to focus on their core
business and increase their SSL margins."
For further details please
contact:
GlobalSign Singapore
Email: [email protected]
Tel: (toll-free) 800-101-2546
SOURCE GMO GlobalSign Pte. Ltd